Technical Product Marketing Manager
Location: USA or UAE
Reports to: VP of Sales
Employment Type: Full-time
About SpiderSilk
SpiderSilk is a cybersecurity company specialising inexposure management and agentic SOC.Our platforms help organisations understand real-world threats, reduce exposures, and stay ahead of adversaries.
Role Overview
We are looking for a Technical Product Marketing Manager to own SpiderSilk’s platform positioning, brand presence, campaigns, and lead generation across key markets including the UAE, KSA, and USA .
This role sits at the intersection of technical cybersecurity knowledge and commercial marketing execution . You will be responsible for translating SpiderSilk’s deep research, exposure management and agentic SOC capabilities into clear, compelling narratives that drive awareness, engagement, and pipeline growth.
Key Responsibilities
Positioning, Messaging & Narrative
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Own SpiderSilk’s platform positioning and messaging across Exposure Management and Agentic SOC.
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Develop differentiated narratives by persona (CISO, SOC leadership, security engineering, risk/compliance).
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Translate technical capabilities into outcome-driven value propositions, proof points, and customer-ready language.
ICP, Personas & Use-Case Definition
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Define and maintain ICP , personas, priority use cases, and buyer journey in partnership with Sales and Product.
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Create messaging frameworks aligned to how security teams evaluate solutions (discovery → technical validation → POC → procurement).
Competitive Intelligence & Win Themes
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Own competitive intelligence: landscape tracking, differentiation, and “why we win” narratives.
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Build and maintain competitive assets: battlecards, objection handling, feature comparisons, and talk tracks.
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Establish structured feedback loops with Sales via win/loss insights and field learnings.
Product Launches & Release GTM
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Lead GTM readiness for launches and major releases: messaging, narratives, core assets, internal enablement, and external-facing materials.
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Ensure Sales and Solutions teams have updated talk tracks, FAQs, and evaluation guidance tied to each release.
Technical Content & Thought Leadership
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Own the creation of technically credible assets: solution briefs, product one-pagers, technical blogs, case studies, whitepapers, and research-driven reports.
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Convert internal research and platform insights into market-facing content that builds trust with security buyers.
Sales Enablement & Field Activation
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Build enablement that supports enterprise cycles: pitch decks, discovery guides, POC narratives, security FAQs, and executive value framing.
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Support field engagements when needed (e.g., key calls, workshops/webinars, executive briefings) to reinforce the narrative and handle technical/competitive objections.
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Tailor messaging and sales plays for UAE, KSA, and USA while maintaining a consistent global story.
Cross-Functional Collaboration
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Partner closely with Product/Technology to stay current on roadmap themes and technical differentiation.
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Align with Sales leadership on target segments, objections, and deal-stage needs.
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Collaborate with marketing teams on distribution/activation of messaging (without owning paid channels or demand-gen operations).
Measurement & Continuous Improvement
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Measure effectiveness through asset adoption, sales feedback, win/loss insights, evaluation/POC progression, and deal-stage conversion improvements.
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Report insights and recommendations to Sales leadership and iterate messaging/enablement based on what the field is seeing.
What You Will Deliver
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Clear, differentiated messaging and positioning for SpiderSilk’s platform portfolio.
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Competitive narratives and sales plays that improve conversion in enterprise cycles.
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Launch-ready GTM packages for releases (messaging + assets + enablement).
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High-quality technical content that establishes SpiderSilk as a trusted authority.
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Stro