Strategic Partnerships Associate

Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
The Strategic Partnerships team helps identify, develop, and manage partnerships that support SoFi’s growth and deliver value to our members. As a Strategic Partnerships Associate, you will support the full partnership lifecycle—from evaluating new opportunities and building the business case through deal execution, launch, ongoing management, and performance optimization.
A key part of this role is developing a broad view of partnership activity across SoFi and helping connect the dots across business units. You will work collaboratively with teams across the company to identify where existing partner relationships can be expanded, where common needs can be addressed through a coordinated partnership approach, and where consolidating overlapping partner conversations or commercial agreements can create greater value and leverage for SoFi.
This role is well suited for someone who combines strong analytical and business judgment with relationship management and execution skills and who enjoys bringing together stakeholders, identifying connections across seemingly separate initiatives, and moving opportunities forward.
What you’ll do:
- Support the identification, evaluation, development, and execution of strategic partnership opportunities aligned with SoFi’s business priorities.
- Build relationships across SoFi’s business units and functional teams to develop visibility into partnership needs, priorities, and existing relationships, and proactively connect opportunities across the organization.
- Identify opportunities to expand existing partnerships across additional products, business units, or use cases, increasing the strategic and commercial value of key partner relationships.
- Surface overlapping partnership needs or parallel partner conversations across teams and help coordinate a unified approach, reducing fragmentation and creating opportunities for stronger commercial terms, greater scale, and more strategic partner relationships.
- Partner with business units, Finance, Legal, Procurement, and other stakeholders to evaluate opportunities to consolidate or coordinate commercial agreements where doing so can improve economics, simplify partner management, or increase SoFi’s negotiating leverage.
- Build business cases and financial analyses to assess partnership opportunities, including market potential, economics, strategic fit, member value, and key risks.
- Conduct market, competitive, and partner research to identify trends, potential partners, and opportunities for growth.
- Support partnership discussions and deal processes, including preparing materials, evaluating commercial terms, coordinating diligence, and partnering with Legal and other stakeholders through execution.
- Own or support relationships with external partners, serving as a day-to-day point of contact and building productive, collaborative working relationships.
- Coordinate cross-functional workstreams with Product, Marketing, Finance, Legal, Operations, Risk, Compliance, and other stakeholders to launch and scale partnerships.
- Develop and maintain reporting on partnership performance, establish relevant KPIs, analyze results, and identify opportunities to improve business and member outcomes.
- Prepare clear, concise recommendations and presentations for internal stakeholders and leadership bas