Strategic Alliances Lead, GSI
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Role Summary:
The Senior Partner Sales Manager, GSIs, is responsible for driving partner-sourced and partner-influenced pipeline, revenue growth, and strategic expansion through a portfolio of Global System Integrator (GSI) partners across the Americas. This individual contributor role focuses on creating net-new opportunities, developing joint solutions, and executing co-sell and co-marketing motions that accelerate customer acquisition and business growth.
The successful candidate will work closely with field sales teams and assigned GSIs to identify customer opportunities, build joint go-to-market plans, and generate demand through solution-led selling. Success in this role will be measured by pipeline creation, sourced opportunities, revenue impact, and the ability to scale repeatable growth motions with strategic partners. This role aligns with your team's emphasis on partner-sourced pipeline, solution-led selling, joint pipeline acceleration, and co-marketing with GSIs.
Primary Objective: Generate partner-sourced pipeline and revenue growth through solution-led co-selling and co-marketing with strategic Global System Integrator partners.
Key Responsibilities
Pipeline Creation & Business Development
- Own pipeline creation targets across an assigned portfolio of GSI partners.
- Drive partner-sourced opportunities through joint account planning, executive engagement, and market development activities.
- Identify and develop net-new customer opportunities that align partner capabilities with strategic offerings.
- Build and maintain a healthy pipeline of qualified opportunities across target industries and accounts.
- Accelerate opportunities through coordinated engagement between partners and field sales teams.
Solution Selling & GTM Execution
- Develop and promote joint solutions that address customer business challenges and digital transformation initiatives.
- Enable solution-led selling motions that combine company technology with partner services and industry expertise.
- Position joint value propositions to customers and field sellers.
- Support strategic pursuits and competitive opportunities through coordinated partner engagement.
Co-Selling & Account Collaboration
- Partner with sales teams to develop and execute joint account plans.
- Facilitate collaboration between partner executives, sales leadership, and account teams.
- Increase partner participation in strategic opportunities to improve win rates and expand deal size.
- Act as the primary liaison between assigned GSIs and the internal sales organization.
Co-Marketing & Demand Generation
- Develop and execute joint marketing initiatives that create awareness, demand, and pipeline.
- Collaborate with partner marketing teams on campaigns, events, webinars, customer success stories, and thought leadership activities.
- Track and optimize marketing-sourced opportunities and pipeline contribution.
- Scale repeatable demand-generation programs across priority partners.
Relationship Management
- Build executive and working-level relationships within assigned GSIs.
- Develop joint business plans with measurable pipeline and revenue objectives.
- Align partner investments and resources to support growth initiatives.
- Provide regular business reviews and performance updates.
Preferred Experience
- 7+ years in partner sales, alliances, business development, enterprise software