Sr Retention Marketing Lead

World Vision is seeking a mission-oriented team member to join our Marketing division as a Senior Retention Marketing Lead. In this role, you will own the lifecycle retention strategy for World Vision’s flagship Sponsorship portfolio, serving as primary journey owner for sponsor retention from month 13+ (post-year-one) to reduce churn, improve tenure, and strengthen sponsor trust. This role creates segmented retention journeys and experiences that respond to sponsor needs, risk signals, and behaviors, translating sponsor and performance insights into a sequenced roadmap and scalable interventions across channels and touchpoints.
At a Glance

Role: Senior Retention Marketing Lead Reports to: Senior Director of Sponsorship Product Marketing Location: Remote Requirements: Bachelor’s degree in marketing, communications, business, analytics, or related field, or equivalent professional experience. Master’s degree preferred. Minimum of 8 years of progressive experience in retention/lifecycle marketing, CRM/journey strategy, direct response fundraising, or related customer/sponsor experience roles, including demonstrated ownership of churn reduction programs and measurement. Experience working with analytics tooling (e.g., BI dashboards) and with CRM/journey platforms; ability to partner effectively on requirements for data, segmentation, and experimentation. Preferred: experience with sponsorship, recurring revenue, or subscription-style donor programs; familiarity with cancellation drivers such as non-payment/delinquency and program/fulfillment constraints. Work Authorization: Must be authorized to work in the U.S.A for any employer Pay Grade: 227 Estimated hiring range: $96,500 - $137,030
The Job

The Senior Retention Marketing Lead partners closely with the Director of Sponsor Experience to ensure lifecycle retention moments align to the full sponsor journey. This role leads retention problem-solving through a disciplined test-and-learn approach, partnering with Analytics, Product/Digital, Creative, channel owners, Sponsor Care/Service, and Programming stakeholders to diagnose root causes, define hypotheses, launch pilots, and scale what works. The Senior Retention Marketing Lead also establishes retention measurement and lightweight governance (success measures, decision gates, and readiness) so improvements are evidence-led, operationally feasible, and aligned with safeguarding and policy requirements.
Responsibilities

- Keep Christ central in individual and corporate life; actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role.

- Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign.​

- Own lifecycle retention strategy for the Sponsorship portfolio with primary accountability for the month 13+ sponsor retention (post-year-one), including clear ownership for churn reduction and tenure growth across priority risk moments (e.g., delinquency/non-payment, project closures/phase outs, child drops, and general attrition) in later tenure.

- Develop and maintain a sequenced, insight-led retention roadmap (12–24 months) that prioritizes the highest-impact interventions, clarifies dependencies, and balances in-year needs with long-term portfolio health.

- Govern retention measurement (in collaboration with Analytics) including churn by category/type/tenure, save rate, non-payment risk indicators, and leading engagement indicators. Lead deep-dive cancel analytics to identify trends and drivers (by segment, acquisition channel, tenure, payment behavior, communications engagement, and operational/program factors) and translate findings into clear, prioritized opportunity hypotheses.

- Create and optimize segme