Sr. Product Marketing Manager

Sr. Product Marketing Manager

Marketing

Portland,
Oregon

United States

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Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are a challenger, a rebel, and a changemaker in the martech space, looking for people who question the status quo. Joining Act-On means having a real opportunity to make an impact in your work in addition to a supportive, fun and authentic culture.
We are looking for an experienced Sr. Product Marketing Manager who can drive strategy and execution. The ideal candidate thrives in a customer focused environment and has experience in Martech SaaS product marketing. This role offers the opportunity to work cross-functionally directly with Sales, Product, and Engineering and within Marketing to have a direct impact on the product strategy, go-to-market and success of the company.
What You’ll Be Doing:
- Leverage market research, competitive analysis, internal and external data points, and customer insights to understand market requirements to guide positioning, packaging, pricing and the product roadmap.

- Work with Marketing, Product and Engineering leadership to create a long-term product strategy that meets customers’ needs and differentiates from the competition to create growth and market defensibility.

- Collaborate with marketing, sales and customer success teams on the development of enablement training, sales tools, demos and collaterals to communicate product capabilities and value proposition.

- Meet with customers to identify challenges, opportunities, and trends. Supply this information to internal stakeholders to shape solutions that address product gaps and keep Act-On at the forefront of marketing technology innovation.

- Act as a representative of the company with influencers, analysts, earned media and at events, ensuring expertise and differentiation is clear across all channels.

- Provide input to thought leadership efforts, supporting work with industry and professional association, as well as PR efforts.

Who You Are:
- 5+ years product marketing experience with SaaS and/or marketing software products

- Strong understanding of the digital marketing (“martech”) landscape and evolving technologies

- Demonstrated track record of driving change and successful projects, with well-defined results that connect directly to business objectives.

- Ability to move between high level strategic thinking and detailed execution, managing priorities and staying organized throughout.

- Experience talking with customers and the skills to understand what makes them tick.

- Strong writing and editing skills, with the ability to translate technical details into compelling benefits and sales enablement materials.

- Ability to stay level-headed in a dynamic environment with ever-changing priorities.

- Excellent analytical skills with a "test and learn" mindset.

- Bachelor's degree, with a preference for a Master's degree in a related field OR equivalent experience

About Act-On
Act-On helps marketers orchestrate the full customer lifecycle — from first touch to long-term retention. We believe trust, not transactions, drives sustainable growth. Our platform enables highly personalized, continuous relationship-building at scale. We're now making a deliberate push into financial services, and we want the right product leader to help us earn that market.
Compensation:
The anticipated compensation for this position will be $130,000 - $145,000 annually. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.
What We Offer:
- Generous Medical, Dental and Vision Benefits

- Flexible time off

- Monthly wellness allowance

- Monthly commuter allowance

- Flexible Spending Accounts for health and child care

- EAP access for you and your immediate family

- 3 weeks paid parental leave on top of state paid famil