Sr. Marketing Operations Manager

About the Role

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
Responsibilities
Marketing Infrastructure & Tech Stack

- Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more

- Evaluate, onboard, and integrate new tools as the business scales

- Maintain data integrity across all systems: deduplication, normalization, and routing logic

- Document all processes, workflows, and system configurations

- Partner with IT and Security on procurement, SSO, and data compliance requirements

Lead Scoring & MQL Management

- Design, implement, and iterate on behavioral and demographic MQL scoring models

- Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL

- Build and maintain lead routing and assignment rules in partnership with Sales Ops

- Monitor score decay, conversion rates, and funnel velocity — optimize continuously

- Establish SLAs between Marketing and Sales for lead follow-up and feedback loops

System Integrations

- Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability

- Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech

- Partner with RevOps on attribution modeling and multi-touch reporting

- Troubleshoot and resolve integration failures and data sync issues proactively

Reporting & Analytics

- Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics

- Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds

- Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity

- Support quarterly business reviews with pipeline attribution analysis

Campaign Operations

- Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels

- Own email deliverability, list hygiene, and database health

- Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Requirements

- 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS

- Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM

- Hands-on experience building or significantly rebuilding an MQL scoring model

- Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies

- Experience managing complex MAP-to-CRM integrations and third-party tool connections

- Comfortable with SQL or working alongside data/BI teams to pull and validate data

- Highly organized and process-driven — you document everything

- Strong communicator who can translate technical concepts for non-technical stakeholders

- Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience

Nice to Have

- Experience building a marketing tech stack from an early or mid-stage starting point

- Familiarity with intent data platforms (6sense, Bombora, G2)

- Experience with ABM program operations

- Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)

- Prior experience at a cybersecurity company

Originally posted on Himalayas