Sr. Dir, SVODs Product Marketing

DIRECTV is one of the nation's leading providers of entertainment, delivering premium content and cutting-edge streaming solutions to millions of customers across the country. As we continue to evolve our super aggregation strategy, we are investing in world-class talent to drive our next chapter of growth. The Senior Director, SVODs Product Marketing is a critical strategic leadership role within DIRECTV 's Revenue Marketing organization. This position is accountable for advancing DIRECTV 's enterprise super aggregation strategy by owning the end-to-end development, execution, and optimization of the Subscription Video On Demand (SVOD) portfolio across all DIRECTV platforms. This leader is responsible for multi-million-dollar annual revenue and serves as the primary driver of SVOD marketing strategy — from the ideation of go-to-market approaches to the execution of campaigns that acquire, retain, and grow DIRECTV 's subscriber base. The Senior Director leads and develops a dedicated SVOD marketing team, manages all SVOD partner relationships, and collaborates closely with cross-functional stakeholders across Product, Finance, Analytics, and Content to ensure the SVOD portfolio delivers against business objectives. This role requires a strategic, analytically rigorous, and executive-ready leader with deep expertise in subscription-based businesses, streaming, and digital media. The ideal candidate combines a strong marketing background with the ability to translate complex data and market dynamics into compelling strategies and executive-level narratives. Here’s what you’ll do: Strategic Leadership & Portfolio Ownership - Own and drive the end-to-end SVOD strategy across all DIRECTV platforms, ensuring alignment with DIRECTV 's enterprise super aggregation vision. - Set annual and multi-year goals for the SVOD portfolio; develop and execute strategic plans to achieve those goals. - Monitor portfolio performance continuously, leveraging data and analytics to identify trends, optimize strategy, and inform business decisions. - Serve as the internal subject matter expert on the SVOD landscape, competitive positioning, and subscriber behavior. Marketing Strategy & Execution - Lead the SVOD team in developing and executing integrated marketing strategies across all major marketing channels and business lines. - Develop and own compelling value propositions, messaging frameworks, and competitive positioning to drive SVOD subscriber acquisition and retention. - Partner with cross-functional teams — including Product, Analytics, Digital, Creative, and Brand — to ensure cohesive and effective marketing execution. - Identify customer friction points and develop proactive strategies and campaigns to reduce churn and improve customer satisfaction (NPS). - Analyze campaign performance data to understand results, inform future strategies, and continuously optimize marketing effectiveness. Revenue & Financial Accountability - Own and be accountable for multi-million-dollar annual SVOD revenue performance. - Partner with Finance to develop accurate forecasts, manage budgets, and ensure the SVOD portfolio meets or exceeds revenue targets. - Evaluate business process changes and lead implementation across the organization to drive revenue growth and operational efficiency. Partner Relationship Management - Manage all SVOD partner relationships, serving as DIRECTV 's primary point of contact for SVOD content and distribution partners. - Negotiate and collaborate with partners to develop joint marketing programs, promotional initiatives, and co-marketing strategies. - Build and sustain strong, productive relationships that advance DIRECTV 's content aggregation strategy. Team Leadership & Development - Lead, mentor, and develop a high-performing SVOD marketing team, setting clear expectations and driving accountability. - Direct staffing, planning, and budgeting for the SVOD function; recommend and implement organiza