Spring 2027 Intern - Marketing (MBA)
The Product Marketing – MBA Intern will collaborate with the Product Marketing team to define product market positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is crucial for developing and executing marketing initiatives for Workiva 's products.
What You'll Do
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Compile analyses and build financial models on customer trends and historical data to support product decision-making
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Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects
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Conduct performance analysis of existing products, including pricing, adoption, and usage trends
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Contribute to quarterly planning by helping define forward-looking product strategies
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Quantify and size markets, identifying competitors, key players, and market trends
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Design creative analytics and visualizations to provide deeper performance insights for senior management
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Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement
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Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment
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Identify gaps in GTM deliverables or needs and propose practical solutions
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Support the creation and refinement of marketing collateral through research and content curation
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Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams
What You'll Need
Minimum Qualifications
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Undergraduate degree in Business or a related field of study
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Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program
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Minimum of 2 years work experience in strategic marketing
Preferred Qualifications
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Possess proven leadership skills and the ability to influence and inspire your teams
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Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction
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Demonstrate a strong ability to develop and communicate product vision to your team, peers, and stakeholders
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Possess excellent verbal, written, and interpersonal communication skills
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Be proficient in Microsoft Office suite (e.g., Excel, Word, PowerPoint) or similar applications
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Possess working knowledge in marketing automation or project management type systems (e.g., Marketo, Highspot, JIRA, Monday.com, HubSpot, GitHub)
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Be self-motivated with strong propensity for action, results, and continuous improvement
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Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure
- Experience in SaaS or a similar industry
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Examples of owning and delivering a major project or program
Travel Requirements & Working Conditions
- Minimal travel
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Reliable internet access for any period of time working remotely, not in a Workiva office
Location: This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces. Check out our article on Workplace Flexibility to learn more.
When can you expect to hear back?
We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!
Postings close: September 27, 2026
Engineering postings close: October 2, 2026
Interviews: Early to mid October
Offers : Late October
2027 Start Dates:
This position has opportunities to start in the Spring and Summer. Please see our start dates below and let us know your availability in your application.
Spring 2027 Internships: Monday,