Specialist, Performance Marketing

Job Title - Specialist, Performance Marketing

This position is also known as: Paid Search Manager, Paid Search Specialist; SEM Specialist; Performance Marketing Specialist; Digital Marketing Specialist
Position Summary

We are seeking a detail-oriented and analytical Specialist, Performance Marketing to support paid search campaigns driving adoption of educational products and new student enrollment. This role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets.

Reporting to the Principal, Performance Marketing , this position will work closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified. The ideal candidate has a strong foundation in paid search, a passion for data-driven marketing, and a desire to continue developing expertise across performance marketing disciplines.
Key Responsibilities
Campaign Execution & Management

- Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.

- Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.

- Monitor campaign performance daily and identify performance trends, issues, or opportunities.

- Conduct keyword research, search query analysis, and competitive monitoring.

- Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.

- Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Optimization & Testing

- Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.

- Proactively analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency.

- Support ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment.

- Stay informed on search platform updates, new features, AI-driven capabilities, and industry best practices.

Reporting & Analytics

- Prepare recurring campaign reports and performance summaries.

- Analyze campaign performance and communicate key insights to team members and stakeholders.

- Monitor pacing and budget delivery to ensure media investments remain aligned with enrollment goals.

- Validate campaign tracking and reporting accuracy.

- Assist with forecasting, trend analysis, and performance investigations.

Agency & Cross-Functional Support

- Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations.

- Participate in campaign reviews and performance discussions.

- Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives.

- Coordinate campaign assets, creative approvals, and implementation requirements across stakeholders.

Operational Excellence

- Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly.

- Maintain organized campaign documentation, testing logs, and performance records.

- Support process improvement initiatives that increase efficiency and campaign effectiveness.

- Assist in identifying automation opportunities that improve workflows and reporting.

Qualifications
Required

- 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.

- In-depth experience with Google Ads and Google Analytics.

- Familiarity with bid management platforms such as SA360 is preferred.

- Experience analyzing campaign performance data and making optimization recommendations.

- Strong analytical and problem-solving skills.

- Excellent attention to detail and organizational skills.

- Proficiency with Excel and performance reporting tools.

- Strong written and verbal communication skills.

Preferred

-