Social Strategist/B2B Copywriter- Contract

The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, writing compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions. 

Responsibilities
- Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns. 

- Conduct audience, competitor, and trend research to inform content direction. 

- Create and manage content calendars, ensuring a cohesive narrative across channels. 

- Collaborate with client leads and internal design, animation, and PM teams to support initiatives. 

- Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.). 

- Conceptualize original content ideas, campaigns, and storytelling angles. 

- Ensure all copy reflects brand voice, messaging guidelines, and user intent. 

- Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions). 
- Present social strategies, campaign recommendations, and performance insights to clients and stakeholders. 
- Serve as a trusted advisor on social media trends, platform updates, and best practices. 

- Identify emerging trends, cultural moments, and engagement opportunities. 

- Track performance metrics in Hootsuite and generate regular reports. 

- Analyze insights to refine content strategy, improve engagement, and inform future campaigns. 

- Conduct A/B tests on copy, hooks, CTAs, and posting times.