Social Media Specialist

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Social Media Specialist
Location: Remote – LATAM
Work Arrangement: Fully Remote
Employment Type: Full-Time (Employee)
Industry: Marketing & Advertising
English Proficiency: Advanced English (C1) required – Strong written and verbal communication skills
Compensation: $1,500 – $2,500 USD/month
Schedule: Full-Time

About the Role
We're looking for a creative, organized, and results-driven Social Media Specialist to create and manage high-performing social media content for medical and aesthetic practices.
You'll work across Instagram, Facebook, TikTok, LinkedIn, and YouTube , creating strategic, compliant, and visually compelling content designed to attract, educate, engage, and convert patients.
This is a hands-on content role for someone who understands how to combine strong copywriting, short-form video, platform trends, and performance data to create social media that looks polished, sounds human, and drives meaningful business results.
Why This Opportunity?
- Manage social media content across multiple major platforms.

- Work with professional service businesses in the medical and aesthetics space.

- Combine content strategy, copywriting, short-form video, analytics, and creative execution.

- Work in a fast-paced agency environment supporting multiple client accounts.

- Develop content that goes beyond vanity metrics and contributes to real audience engagement and business growth.

- Fully remote opportunity.

What You'll Do
Social Media Strategy & Content
- Plan, create, and schedule social media content tailored to plastic surgery, medical spa, and specialty practice audiences.

- Create static posts, Reels, Stories, carousels, and short-form video content.

- Write clear, on-brand captions that balance education, trust-building, engagement, and soft conversion.

- Stay current on platform trends and quickly adapt content formats, particularly for short-form video.

- Maintain organized content calendars for multi-location and multi-provider accounts.

Content Coordination & Brand Management
- Collaborate with designers, content writers, and account managers to maintain consistent campaign execution.

- Maintain brand guidelines across social media channels.

- Follow healthcare compliance standards and avoid before-and-after claims that violate platform or medical advertising requirements.

- Engage professionally with audience comments and messages when needed.

Analytics & Optimization
- Monitor social media performance and engagement.

- Report key metrics and identify opportunities for improvement.

- Evaluate business impact beyond followers and likes.

- Use performance insights to continuously improve content strategy and execution.

Qualifications
Required Qualifications
-
1–3+ years of hands-on social media experience , either within an agency or in-house environment.

- Strong writing skills and an eye for clean, professional visual content.

- Experience creating and managing content across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.

- Understanding of basic social media analytics and the difference between meaningful engagement and vanity metrics.

- Strong organizational skills and attention to detail.

- Ability to work efficiently in a fast-paced environment supporting multiple clients.

- Reliable, proactive, and comfortable managing multiple priorities.

Preferred Qualifications
- Experience in healthcare, medical aesthetics, plastic surgery, or medical marketing.

- Experience creating short-form video content for Reels, TikTok, or similar platforms.

- Familiarity with Meta Business Suite, Later, Hootsuite, or similar social media scheduling tools .

- Basic video editing skills using CapCut, Premiere, or similar tools .

- Knowledge of Canva and ability to support light design work.

- Interest in using AI tools to improve content production speed and efficiency.

How Success Is Measured
Success in thi