Social Media Manager
Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens' software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries.
Siemens Digital Industries Software is looking for a Social Media Manager who lives at the intersection of community building and engagement, brand and product storytelling, and creative content creation. You will own and grow our social presence across existing and emerging channels – including establishing net new profiles for our new AI offering.
You’ll be our voice in the social sphere: building campaigns that drive awareness, fostering community engagement, and shaping how the world understands our story. To succeed in this role, you should be creative, data-driven, culturally tuned-in, and relentlessly curious about where conversations happen and how to lead them.
What You'll Do
Social Media Management
-
Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering
-
Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling
-
Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content
-
Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives
-
Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members
-
Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support
-
Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way
-
Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically
Content Creation & Campaigns
-
Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage
-
Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations
-
Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf life
Measurement & Optimization
-
Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through
-
Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly
-
A/B test content formats, posting cadences, captions, and creative to continually improve performance
-
Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space
-
Provide regular performance reports to marketing leadership with insights, learnings, and recommendations
What We're Looking For
Required
-
4+ years of social media management experience, with at least 2 years in a B2B technology company
-
Proven track record of growing and engaging audiences on LinkedIn, X, and YouTube; exp