SOCIAL MEDIA DIRECTOR

Social Media Marketing Director — Part-Time

Location: Remote

Hours: 10 hours/week

Compensation: $5 USD/hour for first 90 days, with performance-based increases

About Beckon

Beckon is a bespoke commercial design and furniture firm creating spaces people love—and want to come back to.

We combine commercial interior design, custom furniture, workplace strategy, and brand expression to create distinctive environments that attract people, engage them, and keep them coming back.

Our work sits at the intersection of design, brand, furniture, and experience.

We’re building a world-class company and looking for someone who wants to grow with us for the long term—not someone looking for just another virtual assistant job.

If you’re proactive, highly organized, tech-savvy, passionate about marketing and design, and excited about using AI and emerging technology to create exceptional content, we’d love to meet you.

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The Opportunity

We’re looking for an experienced Social Media Marketing Director to help build and grow Beckon’s digital presence.

You’ll help tell the Beckon story through compelling visual content, thoughtful social strategy, and targeted paid campaigns.

This is not an entry-level position.

We’re looking for someone who understands social media marketing, can work independently, thinks creatively, and takes ownership of results.

You don’t need to know everything on Day One.

But you do need to be resourceful, dependable, curious, and excited to learn.

Most importantly, you need to have a great eye for design and content.

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What You’ll Do

Social Media Management

Create, manage, and grow Beckon’s presence across:

• LinkedIn

• Instagram

• Facebook

• TikTok

Content & Marketing

• Develop compelling content and lead-generation strategies

• Create and publish content several times per week

• Write engaging captions and social copy

• Create graphics using Canva

• Edit short-form videos, Reels, and other social content

• Turn Beckon projects, furniture, designs, ideas, and behind-the-scenes activity into compelling content

• Research relevant trends, hashtags, topics, and content opportunities

• Develop and maintain a social-media content calendar

• Schedule and publish content

• Monitor comments, messages, and community engagement

• Identify opportunities to increase reach, engagement, and leads

Paid Social

• Develop and administer Meta advertising campaigns

• Assist with LinkedIn advertising campaigns

• Track campaign performance and advertising spend

• Analyze results and identify opportunities for optimization

• Test creative, messaging, audiences, and offers

• Improve cost and conversion efficiencies over time

Analytics & Growth

• Prepare simple social-media performance reports

• Track key metrics

• Identify which content is working—and which isn't

• Test new ideas and approaches

• Continuously improve Beckon’s social-media strategy

You’ll also work with our Digital Marketing Team to strengthen our overall omni-channel marketing system.

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Required Skills & Experience

We’re looking for someone who can hit the ground running.

Must Have

• Excellent English communication skills

• Strong written English

• Have reliable internet, computer, and camera – we show our faces during meetings

• Proven experience building and managing social-media accounts

• Demonstrated experience with both organic and paid social campaigns

• Strong organizational skills

• Ability to work independently

• Exceptional attention to detail

• Strong research skills

• Canva

• ChatGPT, Claude and other AI tools

• Google Workspace

• Microsoft Office

• Social-media scheduling/management tools

• Basic graphic design skills

• Basic short-form video editing skills

Preferred

• WordPress experience

• Meta Ads Manager experience

• LinkedIn Campaign Manager experience

• Experience with B2B marketing

• Experience in commercial interiors, interior design, architecture, furniture, real estate, hospitality, or other visual industries

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The Person We’re Looking For

Skills matter. Mindset matters more.

You are someone who:

• Loves learning new technology

• Is excited about AI and emerging marketing tools

• Is passionate about furniture and interior design

• Is even more passionate about creating cool content

• Has a great visual eye

• Takes initiative without being asked

• Figures things out instead of waiting for instructions

• Solves problems independently

• Communicates proactively

• Is highly dependable and self-motivated

• Has exceptional attention to detail

• Enjoys continuous improvement

• Thinks like an owner

• Takes pride in the quality of their work

• Wants to build something AMAZING—not simply complete tasks

• Is looking for a long-term career opportunity

If your first instinct when you see something that could be better is:

“I can make that better.”

—you may be exactly who we’re looking for.

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Your First 30 Days

During your first 30 days, you’ll help us:

• Establish and optimize Beckon’s social-media profiles

• Develop a consistent brand presence across each platform

• Create and publish meaningful content several times per week

• Develop an initial content calendar

• Begin building Beckon’s library of social content

• Build our first Meta advertising campaign

• Establish basic social-media reporting and performance tracking

• Identify opportunities to improve reach, engagement, and lead generation

• Work with our Digital Marketing Team to strengthen our omni-channel marketing system

We don't expect you to simply follow a checklist.

We expect you to create the checklist, develop opportunities and bring ideas to the table.

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Compensation & Growth

• $5 USD/hour for the first 90 days

• Performance-based raises

• Annual bonus opportunities

• Paid holidays after probation

• One week of paid leave after your first year

• Ongoing training and professional development

• Long-term career growth within a growing U.S. company

The first 90 days are an opportunity for both of us to determine whether we’re a great long-term fit.

If you perform, take ownership, and help Beckon grow, your compensation will grow with you.

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How to Apply

Please submit:

1. Your resume

2. A brief introduction explaining why you believe you’re a great fit for Beckon

3. Links to social-media accounts you’ve personally managed

4. Examples of social content you’ve created

5. Examples of paid campaigns you’ve managed, if available

Attention to Detail Test

To demonstrate that you actually read this job description, begin your application with the words:

“Social First”

Applications that do not begin with these words may not be considered.

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This Could Be the Beginning of Something Bigger

We’re not looking for someone to simply schedule posts.

We’re looking for someone who wants to help build Beckon.

Someone who can look at a project, a photograph, a piece of furniture, a space, or an idea and see the story inside it.

Someone who understands that great design deserves great storytelling.

Someone who wants to help us create a brand that draws people in—and keeps them coming back.

If you’re ambitious, creative, dependable, curious, and excited about the opportunity to grow alongside a young U.S. company, we want to hear from you.

We’re looking for someone who wants to be part of the team for years—not someone looking for a temporary freelance project.