Social Media Coordinator (Vertical Dramas)

ABOUT CHANGING LIVES PRODUCTIONS:

Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month.

We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real-life challenges and deliver powerful life lessons that resonate with global audiences.

Founded by Dhar Mann, named the “Moral Philosopher of YouTube” by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes’ 2025 Top Creators list – our founding principle is simple but ambitious: We’re not just telling stories. We’re changing lives.
BIG PICTURE:

We are seeking a Social Media Coordinator to launch and run the social media presence of Vertical Dramas, our brand-new division of vertical short-form series. These are brand-new YouTube, Facebook, Instagram, and TikTok channels starting from zero, and this is the division's first social media hire - they will own strategy, publishing, community engagement, and audience growth from day one, reporting to the Sr Content & Social Manager.
HOW YOU’LL SPEND YOUR TIME:

- Develop and execute social media strategies across YouTube, Instagram, TikTok, Facebook specifically for Vertical Dramas.

- Manage day-to-day publishing, scheduling, optimization, and quality control across social channels.

- Create compelling captions, hooks, titles, community posts, polls, and promotional copy designed to drive engagement.

- Partner with creative teams to develop high-performing thumbnails, short-form clips, graphics, and platform-specific content.

- Monitor social trends, viral formats, memes, sounds, creators, and platform updates to identify opportunities for the brand.

- Analyze performance metrics including views, watch time, retention, engagement, shares, follower growth, CTR, and conversions.

- Use performance data to recommend changes to content strategy, creative, posting cadence, and distribution.

- Develop and execute A/B tests for creative, messaging, titles, thumbnails, hooks, and content formats.

- Manage social content calendars and coordinate campaigns around new releases, premieres, partnerships, events, and major brand initiatives.

- Engage with the community through comments, polls, questions, and other interactive formats.

- Track audience sentiment and surface recurring feedback, requests, and content opportunities to internal teams.

- Collaborate closely with Content, Creative, Production, Marketing, Partnerships, and Talent teams.

- Develop strategies to increase followers/subscribers, engagement, reach, and repeat viewership across platforms.

- Monitor competitors, creators, and entertainment brands to identify emerging best practices and whitespace opportunities.

- Prepare regular performance reports highlighting key wins, learnings, trends, and actionable recommendations.

- Maintain a consistent brand voice while adapting content and messaging to the unique audience and culture of each platform.

WHAT YOU HAVE:

- Experience with Vertical Drama content is required.

- 3+ years of experience managing social media for a media, entertainment, creator, consumer, or digital-first brand.

- Strong understanding of YouTube, TikTok, Instagram, Facebook, and short-form video strategy.

- Demonstrated ability to grow social audiences and improve content performance.

- Excellent copywriting skills with a strong instinct for hooks, storytelling, titles, and attention-grabbing social copy.

- Highly knowledgeable about internet culture, Gen Z trends, creators, and rapidly changing social behaviors.

- Comfortable interpreting social analytics and turning data into clear creative and strategic decisions.

- Strong organizational skills with the ability to manage