SEO Specialist

SEO Specialist (Technical SEO, Content & Organic Growth) – Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours About the Role At Pavago , one of our clients is hiring an SEO Specialist to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions. This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics . You’ll work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving. If you understand both the technical and content sides of SEO and enjoy using data to uncover growth opportunities, this role is a strong fit. What You’ll Own Keyword Research & SEO Strategy - Conduct in-depth keyword research using: - SEMrush - Ahrefs - Google Keyword Planner - Map keywords according to search intent, user behavior, and buyer journey stages. - Identify: - Ranking opportunities - Content gaps - Competitor weaknesses - High-value search terms - Build SEO strategies aligned with organic traffic, lead generation, and conversion goals. - Prioritize SEO opportunities based on potential business impact. On-Page SEO & Content Optimization - Optimize: - Title tags - Meta descriptions - Headings - URLs - Internal links - Image alt text - Implement structured data and schema markup where applicable. - Conduct content audits and identify pages requiring optimization, consolidation, or expansion. - Ensure content balances search optimization with readability and brand voice. - Optimize landing pages and existing content for rankings and conversions. Technical SEO - Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools. - Identify and resolve: - Crawl errors - Indexation issues - Duplicate content - Broken links - Redirect problems - Canonicalization issues - Manage and optimize: - XML sitemaps - Robots.txt - Canonical tags - Crawl architecture - Improve Core Web Vitals, page speed, mobile usability, and overall technical performance. - Collaborate with developers to prioritize and implement technical fixes. Off-Page SEO & Link Building - Develop scalable, ethical backlink strategies. - Execute outreach through: - Partnerships - Guest posting - Digital PR - Relevant industry opportunities - Monitor backlink profiles and identify low-quality or potentially harmful links. - Support backlink cleanup or disavowal when appropriate. - Improve website authority and organic trust signals over time. Analytics & SEO Reporting - Monitor: - Keyword rankings - Organic traffic - Search impressions - Engagement - Leads and conversions - Use Google Analytics and Google Search Console to analyze performance. - Build reporting dashboards using Looker Studio, Power BI, or similar platforms. - Prepare weekly and monthly SEO reports with clear insights and recommendations. - Adjust strategies based on performance data, search trends, and algorithm changes. Cross-Functional SEO Support - Partner with writers to create SEO-focused content. - Collaborate with developers on technical implementation. - Support marketing and design teams with landing page optimization. - Provide SEO guidance during: - Website redesigns - Site migrations - Product launches - New content initiatives - Ensure SEO considerations are incorporated early into website and marketing projects. Required Experience & Skills - 2+ years of professional SEO experience. - Hands-on experience with: - SEMrush - Ahrefs - Screaming Frog - Google Analytics - Google Search Console - Strong understanding of: - Technical SEO - On-page SEO - Off-page SEO - Keyword research - Search intent - Link building - Experience working with CMS platforms such as: - WordPress - Webflow - Shopify - Strong analytical a