SEO Expert (SEO, AEO, GEO, AIO, Content Marketing & Paid Search)

Key Responsibilities
Search Engine Optimization (SEO)

- Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.

- Perform in-depth keyword research, competitor analysis, and opportunity discovery.

- Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking.

- Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.

- Build and manage high-quality backlink acquisition strategies.

- Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console.

Answer Engine Optimization (AEO)

- Optimize content to appear in featured snippets, People Also Ask sections, and voice search results.

- Structure content to directly answer user questions.

- Implement FAQ schema and Q&A structured data.

- Improve visibility in zero-click search experiences.

Generative Engine Optimization (GEO)

- Optimize content to be cited and referenced by AI search engines and generative assistants.

- Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles.

- Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI.

AI Optimization (AIO)

- Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.

- Monitor AI citations, entity recognition, and topical authority.

- Use AI tools to scale research, content creation, and optimization workflows.

Content Marketing & Creation

- Plan and manage a content calendar aligned with business goals and keyword opportunities.

- Write and optimize blog posts, landing pages, case studies, and service pages.

- Collaborate with designers and developers to publish engaging content.

- Ensure all content follows SEO best practices and conversion-focused copywriting principles.

Google Ads / PPC

- Plan, launch, and optimize campaigns using Google Ads.

- Conduct keyword and audience targeting research.

- Manage ad copy, bidding strategies, budgets, and landing page optimization.

- Track and improve ROAS, CPA, and conversion rates.

Analytics & Reporting

- Analyze traffic, rankings, leads, and campaign performance.

- Build dashboards using Google Analytics, Looker Studio, and CRM tools.

- Present actionable recommendations and monthly reports.

Required Qualifications

- 5+ years of hands-on experience in SEO and digital marketing.

- Proven track record of increasing organic traffic and generating qualified leads.

- Strong knowledge of SEO, AEO, GEO, and AIO strategies.

- Experience managing successful Google Ads campaigns.

- Excellent content writing and editing skills.

- Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress.

- Proficiency with SEO and analytics tools.

- Familiarity with schema markup and structured data.

- Strong analytical and problem-solving abilities.

Preferred Qualifications

- Experience in B2B lead generation and software services marketing.

- Knowledge of conversion rate optimization (CRO).

- Experience with HubSpot or other CRM platforms.

- Understanding of international SEO and multilingual content strategies.

- Familiarity with AI-assisted content tools.

Key Skills

- Search Engine Optimization (SEO)

- Answer Engine Optimization (AEO)

- Generative Engine Optimization (GEO)

- AI Optimization (AIO)

- Technical SEO

- Content Strategy and Copywriting

- Google Ads / PPC

- Keyword Research

- Link Building

- Structured Data / Schema Markup

- Analytics and Reporting

- Conversion Rate Optimization (CRO)

KPIs and Success Metrics

- Growth in organic traffic

- Increase in qualified leads

- Keyword ranking improvements

- Featured snippet and AI citation visibility

- Google Ads ROAS

- Conversion rate improvements

- Dom