Senior Visual & UI Designer (0-to-1 / Stealth) - US

The Mission

We aren’t looking for a traditional corporate product designer who spends their days building basic administrative dashboards or running endless user research sprints. We need an elite Visual & UI Designer with high-end aesthetic judgment, dark-mode visual mastery, and a solid product design foundation to define the visual universe of Pack.com .

Pack.com is a gamified shopping platform for mystery packs and physical goods. Your primary mission is to create a sleek, high-dopamine visual experience for our users. You will design everything the user sees and feels: mystery pack container visuals, item rarity states, victory sequences, dark-mode web interfaces, and motion-heavy brand assets. You sit at the exact intersection of digital art, gaming culture, and conversion-focused visual design.

While you understand core UX logic and layout systems in Figma, your true superpower is visual craft, composition, lighting, and creating assets that make an e-commerce platform feel like a high-end gaming title.
Key Responsibilities
- Brand & Platform Visual Identity: Define and own the entire visual universe for Pack.com—establishing brand guidelines, custom iconography, typography, lighting effects, and color hierarchies.
- Gamified Mystery Pack Assets: Design mystery packs, digital-to-physical vault items, loot boxes, and rarity tier badges that bring high-energy casino/gaming flair to physical e-commerce.
- High-Dopamine Visual UI: Architect sleek, dark-mode user interfaces for gamified shopping experiences (case openings, reward multipliers, wallet connections, and physical vault redemptions).
- Unboxing & Motion Mechanics: Design micro-interactions, particle effects, victory animations, and unboxing sequences that elevate the emotional thrill of opening a pack.
- Figma Design Architecture: Build and maintain high-fidelity UI kits, visual component libraries, and design tokens to ensure fast, pixel-perfect developer handoffs.
- Cross-Ecosystem Brand Execution: Produce high-converting marketing visuals, social launch assets, and campaign art across both Pack.com and our broader gaming network.