Senior SEO Specialist (Product SEO)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior SEO Specialist (Product SEO) based in Netherlands.

As a Senior SEO Specialist, you’ll help drive organic growth for product-focused resources operating in highly competitive iGaming markets.
You’ll combine advanced product SEO expertise with hands-on experience across complex and unconventional SEO strategies.
Your scope will cover technical SEO, content structures, link strategies, competitor analysis, and the development of satellite and PBN assets.
You’ll work on multiple projects simultaneously, adapting strategies to challenging and restricted geographic markets.
The role requires strong technical understanding of modern web applications, including SPAs, SSR, and pre-rendering.
You’ll collaborate with developers and content specialists while using data and industry-leading SEO tools to guide decisions.
This is an opportunity to take ownership of ambitious SEO projects where experimentation, analytical thinking, and measurable results are highly valued.

Accountabilities
- Develop and execute product SEO strategies for primary resources, satellite sites, and PBN assets across competitive iGaming markets.

- Conduct detailed market, competitor, and SERP analysis to identify opportunities and inform new project launches.

- Monitor organic rankings, search engine algorithm updates, technical performance, and other SEO signals, adapting strategies when necessary.

- Conduct technical SEO audits for Single Page Applications and translate findings into clear, actionable technical specifications for developers.

- Assess and address SEO considerations related to JavaScript rendering, server-side rendering, pre-rendering, crawling, and indexing.

- Develop content structures and provide detailed recommendations to copywriters to improve relevance, coverage, and search performance.

- Design internal and external linking strategies and develop anchor lists for promoted projects.

- Manage and optimize satellite resources and PBN assets as part of broader SEO strategies.

- Develop strategies for handling domain blocks and execute migrations to alternative mirrors or domains in restricted GEOs.

- Work with redirects, mirrors, cloaking, and other advanced SEO approaches where appropriate to project objectives.

- Manage multiple product projects simultaneously while maintaining quality, consistency, and performance.

- Track key SEO metrics and prepare regular reports covering performance, implemented initiatives, and measurable outcomes.

- Use tools such as SE Ranking, Ahrefs, Semrush, Similarweb, and comparable SEO and analytics platforms to monitor projects and evaluate strategy effectiveness.

- Document successful approaches, learnings, and performance outcomes to support continuous improvement across projects.

Requirements:

- 5+ years of professional SEO experience, including at least 3 years working within the iGaming industry.

- Proven experience with grey/black-hat SEO strategies in highly competitive markets, including PBN management, cloaking, mirrors, redirects, migrations, and related approaches.

- Demonstrated ability to manage at least two product SEO projects simultaneously without compromising quality or execution.

- Strong experience managing domain blocks and developing successful migration strategies for alternative mirrors or domains in restricted GEOs.

- Hands-on experience optimizing Single Page Applications and understanding the SEO implications of SSR, pre-rendering, JavaScript rendering, crawling, and indexing.

- Strong working knowledge of HTML, CSS, and JavaScript sufficient to perform technical SEO audits and create clear, actionable requirements for developers.

- Strong understanding of technical SEO, on-page optimization, content architecture, internal linking, external linking, and competitive analysis.

- Ability to explain successful SEO cases from hig