Senior Product Marketing Manager

Senior Product Marketing Manager

Reports To: VP of Marketing

Position Overview

The Senior Product Marketing Manager shapes how Drips products are brought to market, positioned, and sold to customers. This role drives product marketing end-to-end including positioning and messaging, sales enablement, customer storytelling and go-to-market execution.

Operating within a small, high-impact team, this individual contributor role balances strategy and cross-functional leadership with hands-on execution. The Senior Product Marketing Manager defines product marketing strategy and standards while directly delivering the programs, materials, and insights that drive adoption, pipeline and expansion. This role serves as a trusted partner to Product, UX, Sales, Marketing, and Customer Success leadership and as a strategic voice in cross-functional planning and decision-making.

What Success Looks Like

- Sales teams are confident, prepared, and aligned on product value and differentiation

- Product messaging is clear, consistent, and compelling across all channels

- Customer stories and proof are actively used in sales and marketing motions

- Go-to-market launches are well-coordinated, timely, and effective

- Product marketing is seen as a strategic partner across the organization

Core Responsibilities

Go-to-Market Strategy & Execution

- Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth

- Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement

- Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.

Product Positioning & Messaging

- Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives

- Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle

- Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.

Sales Enablement

- Develop enablement strategies and high-impact sales tools, training, and messaging frameworks

- Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence

- Use field feedback and performance data to continuously refine enablement programs and improve sales productivity

Customer Insight & Storytelling

- Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.

- Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement

- Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.

Market & Performance Intelligence

- Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development

- Track key product marketing success metrics, using insights to inform prioritization and strategic decisions

- Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency

Cross-Functional Leadership

- Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution

- Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Who You Are

- Scrappy, creative and resourceful. You find ways to make things happen based on what