Senior Product Marketing Manager

About the Company:

ArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, generate quotes faster, and close deals more efficiently.

We’re a remote-first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At ArcSite , every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.
About the Role:

As Senior Product Marketing Manager, you’ll be a strategic leader across Product, Marketing, and Sales, helping ArcSite determine what markets to pursue, how to position our products, and how to bring them to market.

You’ll own go-to-market strategy across ArcSite ’s self-serve and sales-assisted motions, from defining audiences and positioning to developing pricing and packaging strategies and leading major product launches. You’ll bring a strong understanding of market research, customer needs, competitive dynamics, and product data to help inform not only how we market what we build, but what we should build and why.

This is a high-ownership role for a strategic product marketer who is comfortable operating in ambiguity, developing frameworks for complex problems, and turning market and customer insights into clear business decisions. You’ll partner closely with Product leadership and serve as a key voice in decisions around positioning, product direction, pricing, packaging, and go-to-market strategy.
Key Responsibilities:

- Set positioning and messaging strategy: Establish differentiated positioning and messaging for ArcSite ’s product portfolio across self-serve, sales-assisted, and enterprise audiences.

- Own go-to-market strategy: Develop and lead GTM strategy for major product launches and new market opportunities, from planning through post-launch optimization.

- Lead market and customer research: Develop research approaches to understand target audiences, market opportunities, customer needs, competitive dynamics, and willingness to pay, translating insights into actionable recommendations.

- Shape product strategy: Partner closely with Product to evaluate market opportunities, customer problems, and competitive dynamics, helping answer “Should we build this, for whom, and why?”

- Own pricing and packaging strategy: Develop and evolve pricing and packaging recommendations using customer research, market data, product usage, competitive intelligence, and business performance.

- Define ICP and buyer strategy: Establish and refine ideal customer profiles, segmentation, personas, and buyer journeys across ArcSite ’s core contractor verticals and customer segments.

- Develop beta and launch programs: Define target audiences, feedback mechanisms, positioning, messaging, and success criteria for beta programs and major product rollouts.

- Drive competitive and sales enablement: Lead competitive intelligence and create the messaging, battlecards, pitch decks, and other resources needed to differentiate ArcSite and equip customer-facing teams.

- Measure and communicate GTM performance: Establish success metrics, analyze launch and commercial performance, and present key insights and recommendations to company leadership.

- Build scalable PMM processes: Establish repeatable frameworks for research, launches, positioning, pricing, and GTM planning as the product marketing function grows.

Requirements

- 6–8+ years of experience in B2B SaaS product marketing, with a track record of independently leading complex go-to-market initiatives.

- Proven ability to develop strategic frameworks and approaches for ambiguou