Senior Product Marketing Manager
ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.
Nearly 1 in 4 students nationwide are chronically absent, making chronic absenteeism one of the highest-stakes challenges districts face. Attendance affects funding, academic outcomes, and long-term student success.
ParentSquare Attendance Plus is our answer: a proactive, relationship-driven solution built directly into the platform districts already use, giving attendance teams tiered data insights, family outreach, and intervention tracking in one place. Since launching, Attendance Plus has earned industry recognition, including Tech & Learning's Best of 2025, and has become one of the fastest-growing lines in the ParentSquare platform.
We are not just creating products; we are creating empowered educators and engaged families to improve the lives of students. We are passionate advocates for our customers and our employees, and we invite you to join us on this journey.
Who we’re looking for:
We're looking for a Senior Product Marketing Manager who will own the market strategy for Attendance Plus . You'll go deep on the chronic absenteeism problem itself—the research, the district budget cycles, the competitive landscape—and use that expertise to shape where Attendance Plus goes next.
You'll own positioning and messaging for the entire attendance line, translate the needs of attendance clerks, counselors, and district administrators into a narrative that resonates through the whole buying committee, and make the call on which capabilities deserve a full go-to-market push versus a quiet rollout. You'll partner directly with the Attendance product and leadership team on packaging, pricing, and competitive strategy for the line.
Success in this role means the market understands why Attendance Plus is different, our go-to-market teams know how to win attendance conversations, and customer and competitive insights consistently shape what we build and how we take it to market. You'll be accountable not just for launches but also for helping to grow Attendance Plus as a business.
In This Role You'll:
- Own the market strategy for Attendance Plus
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- Own positioning and messaging for Attendance Plus, translating chronic absenteeism research and district pain points into a value proposition that’s aligned internally and resonates with superintendents, student services, attendance clerks, and school boards alike.
- Become an internal expert on the attendance and chronic absenteeism market, including state-level attendance-based funding formulas, district budget cycles, buying dynamics, emerging trends, and the competitive landscape.
- Partner directly with the Attendance product and leadership team on pricing, packaging, and segmentation for the line, bringing the voice of the market into build and prioritization conversations.
- Identify the highest-potential segments, use cases, and growth opportunities for Attendance Plus and develop strategies to reach them.
- Drive go-to-market for roadmap
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- Work with GTM teams to execute plans for new Attendance Plus capabilities, determining the level of investment a release earns based on its strategic weight to the line.
- Define launch goals and success metrics