Senior/ Principal Technical Marketing Manager for CloudCasa
We are looking for an experienced technical marketing manager to own how CloudCasa is explained, demonstrated, and seen in the market.
This is a senior individual-contributor role that combines marketing craft with genuine depth in Kubernetes, cloud infrastructure, storage, and data protection. You will own CloudCasa's technical marketing materials, our joint marketing with technology and channel partners, and the product's visibility across the ecosystem, working closely with product management, engineering, sales, support, customers, and partners.
We expect you to develop a clear point of view, make recommendations, and drive decisions forward. CloudCasa is built and marketed by a closely connected cross-functional team, so messaging, priorities, campaigns, and launches are shaped together rather than handed down.
The role is hands-on. You should be comfortable moving between customer conversations, writing technical content, building and recording demos, briefing partners and analysts, launch planning, and installing and testing the product yourself. At Principal level, we would also expect you to strengthen technical marketing practice across the team and to mentor colleagues.
What You'll Do:
- Own CloudCasa's technical marketing materials end to end: solution briefs, whitepapers, reference architectures, technical blogs, competitive comparisons, demo scripts, videos, and web content.
- Translate the product's capabilities into messaging and positioning that resonates with platform engineers, Kubernetes administrators, backup and storage architects, and the executives who fund them.
- Build and maintain a technical demo and proof-of-concept library, including recorded demos, hands-on labs, and reproducible test scenarios for backup, recovery, disaster recovery, and migration.
- Own joint marketing with technology partners such as cloud providers, Kubernetes platform vendors, and storage vendors, covering co-branded assets, joint solution briefs, marketplace listings, webinars, and partner-facing enablement.
- Work with distributors, resellers, and MSPs on partner-ready collateral, campaign material, and technical training so they can position and sell CloudCasa credibly.
- Drive brand visibility across the board: conference talks and booth content, community and open-source engagement, analyst and press briefings, awards and review programs, and CloudCasa's presence on the web, in search, and on social channels.
- Work with product management and engineering on launches, including release messaging, launch assets, documentation input, enablement for sales and support, and post-launch evaluation of what landed.
- Stay close to customers and the market through discovery conversations, architecture reviews, support escalations, partner discussions, and active sales opportunities, so that our material reflects the problems customers actually have.
- Maintain competitive intelligence on the Kubernetes data protection and enterprise backup market, and turn it into positioning, battlecards, and comparison material the field can use.
- Agree with stakeholders on the metrics that indicate whether awareness, engagement, pipeline contribution, and partner-sourced activity are improving, and use content and campaign data to decide where to invest next.
- At Principal level, mentor colleagues and improve how we approach messaging, content production, launches, and partner marketing.
What We Look For:
Required Experience
- Approximately eight or more years in technical marketing, product marketing, developer relations, solutions architecture, sales engineering, or a related technical role, in infrastructure, cloud, or enterprise software.
- A track record of owning technical content end to end, from customer problem through published asset, demo, or campaign.
- Strong practical knowledge of Kubernetes, including clusters, manifests, pods, controllers, logs, CRDs, operators, RBAC, persistent volumes, storage classes