Senior Paid Social Media Buyer
We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands-on campaign management, creative testing, full-funnel strategy, and performance analysis.
You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability.
Duties / Task to perform
- Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
- Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
- Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
- Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
- Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
- Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
- Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
- Support Google Ads campaign setup, tracking, QA, and optimization when needed.
Requirements
- 4–7 years of hands-on paid social campaign management experience.
- Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
- Experience with at least one additional platform: TikTok, Pinterest, or Reddit.
- Demonstrated ability to brief, test, optimize, and scale creative content for performance.
- Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.
- Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators.
- Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data.
- Strong analytical, reporting, and communication skills.
- Experience with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is a plus.
- Google Ads experience across Search, Performance Max, Demand Gen, and/or Shopping is a strong plus.
- Experience with GA4, Google Tag Manager, Shopify or comparable eCommerce platforms is a plus.
- Previous agency experience managing multiple accounts is preferred.
- Strong proficiency with spreadsheets and reporting tools such as Google Sheets and Looker Studio.
- Interest in using AI tools to support media planning and buying workflows is a plus.
Schedule & availability: Remote, Monday through Friday: 9:00 AM–1:00 PM Eastern Time (EST)
Benefits
- Fully remote work environment
- Stable, long-term collaboration
- Clear scope of responsibilities and structured workflows
- Training and onboarding support
- Opportunity to work with international teams
- Exposure to modern tools and professional processes
- Supportive and collaborative work culture
- Opportunity for skill development and career growth
📌 Before You Apply, Please Read:
At Freelance Latin America , we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:
⏰ These are professional roles with set schedules defined by the client.
Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.
🤝 You will be part of the client’s team.
You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.
📈 KPIs and goals matter.
Your performance will be measured to ensure alignment with client expectations and projec