Senior Paid Media & Performance Marketing Manager (B2B SaaS)

High Point International Inc. helps B2B SaaS executives build high-conviction growth engines. We are looking for an analytical, hands-on growth strategist to bridge the gap between ad spend and bottom-line revenue.

Mission

Drive scalable pipeline growth for B2B SaaS clients by executing full-funnel paid media campaigns and establishing closed-loop CRM attribution. You will solve tracking blind spots, optimize multi-channel performance, and deliver clear, data-backed acquisition strategies that translate marketing investments into qualified demos, pipeline, and predictable revenue.

What You'll Do

- Build, manage, and optimize multi-channel paid acquisition campaigns across Google Search, Demand Gen, LinkedIn, Meta, and emerging platforms like OpenAI Ads, Reddit, and CTV.

- Establish end-to-end tracking and attribution integrity using Google Tag Manager, GA4, UTM frameworks, and CRM integrations (HubSpot/Salesforce) to connect ad interactions directly to pipeline and revenue.

- Conduct continuous channel experimentation, evaluating new platforms for audience fit, cost efficiency, creative requirements, and measurement capabilities.

- Manage campaign mechanics including targeting, keyword strategy, bid structures, budget allocation, and continuous creative/landing page testing.

- Translate complex performance data into clear narrative reporting for executive stakeholders, highlighting CAC, opportunity creation, ROI, and strategic next steps.

- Collaborate cross-functionally with creative, content, and web teams to design high-converting ad assets and landing page experiences tailored to ICP decision-makers.

What Success Looks Like

- High-trust tracking environments established across clients, ensuring 100% data alignment between ad platforms, analytics tools, and CRM pipeline reports.

- Shift in focus from vanity metrics (clicks/leads) to full-funnel efficiency, resulting in reduced CAC and higher demo-to-opportunity conversion rates.

- Clear experimental roadmap active at all times, leading to early adoption of profitable new acquisition channels.

- Executive-ready reporting delivered regularly, providing clear recommendations on where to scale, optimize, or reallocate ad spend.

Nice to Have

- Hands-on experience with emerging ad platforms like OpenAI Ads, Reddit, or CTV.

- Deep familiarity with enterprise B2B sales cycles, ABM frameworks, and public sector/enterprise SaaS marketing.

- Advanced experience with offline conversion tracking and custom CRM data synchronization.

Logistics

- Location: Remote

- Work Style: Async / High-Ownership

- Weekly Hours: 20 hours/week

- Focus or Expectation: Full-funnel performance marketing, revenue attribution, and channel expansion for B2B SaaS.

How to Apply

To apply, send a message with the subject line: Senior Paid Media & Performance Marketing Manager (B2B SaaS) - [Years of Experience]

Include the following:

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