Senior Marketing Strategist
ATAK Interactive — Senior Marketing Strategist
Remote · Full-time · United States
Overview
ATAK Interactive is looking for a Senior Marketing Strategist who can build and lead full-funnel growth strategies for B2B clients, and who understands that modern marketing strategy now requires fluency in how AI is reshaping how buyers discover, evaluate, and choose brands.
This is a mid-senior strategy role, not a channel specialist role. You'll own client marketing strategy from positioning and funnel architecture to campaign integration and performance measurement. You'll also shape go-to-market (GTM) plans when clients launch, reposition, or expand, aligning messaging, audience, and channels behind a clear market entry approach. SEO and AI Engine Optimization (AEO) are important parts of your toolkit, but so is your ability to connect paid media, content, brand, and demand generation into a strategy that drives qualified pipeline and measurable business outcomes.
If you're a marketer who thinks in funnels, not just rankings, and who's excited about the intersection of AI-driven discovery and real lead generation, this role was built for you.
Who You Are
You're a self-starter (a term we don't love, but you know what we mean). You drive work forward without waiting to be told what to do, and you make change happen rather than waiting for permission. When a project goes off-plan, you own your part in it and get it back on track instead of looking for someone to blame. And when a client is already happy, you're the one asking how to get them even better results, not coasting.
You bring an attitude and work ethic that elevate the people around you. We're building a team of bright, driven people who genuinely admire one another's strengths, and we're looking for someone who adds to that.
Requirements
Key Responsibilities
Lead Client Marketing Strategy
- Own integrated marketing strategy across key client accounts, from initial diagnosis through roadmap development and ongoing optimization.
- Build go-to-market and lead generation strategies that align messaging, targeting, channel mix, and buyer journey into one coherent plan.
- Shape market entry and positioning approaches when clients launch new offerings, enter new segments, or reposition, defining the ICP, value proposition, and messaging that anchor the plan.
- Serve as the strategic lead in client relationships, translating data into executive-ready insights and long-term growth recommendations.
- Proactively identify opportunities to grow accounts and drive results, even when clients are satisfied with current performance.
- Lead workshops and strategy sessions that connect marketing performance to business outcomes, not just traffic metrics.
Build Modern Demand Generation Frameworks
- Develop cross-channel demand generation strategies that blend organic visibility, paid acquisition, and content, mapped to each stage of the buyer journey.
- Translate go-to-market strategy into executable demand programs, aligning launch timing, messaging, and channel sequencing to pipeline goals.
- Partner with ATAK's Paid Media team to ensure search, social, and retargeting campaigns work as a unified system, not siloed tactics.
- Guide testing, conversion optimization, and measurement strategies that connect creative, landing experience, and channel performance into one growth narrative.
- Ensure lead gen funnels are optimized from awareness to conversion across Google, Meta, LinkedIn, and emerging AI platforms.
Drive Visibility in Search & AI Ecosystems
Develop strategies that increase client presence across both traditional search and AI-driven discovery platforms (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
- Integrate SEO best practices, including semantic structure, entity optimization, and structured data, into broader content and visibility strategies.
- Build reporting frameworks that track both traditional KPIs (MQLs, CAC, ROAS) and emerging met