Senior Marketing Specialist (Africa)

Location: Africa / Flexible Scope: International Employment Type: Full-Time About ESS ESS is an international environmental, social, health, and sustainability consultancy supporting clients across a range of sectors and markets. Our work includes mining, energy, infrastructure, agriculture, industrial development, ESG, sustainability, and environmental and social advisory services. We are looking for a Senior Marketing Specialist to lead and develop ESS's marketing strategy and strengthen the company's positioning across its markets. The successful candidate will be based in Africa, with a strong understanding of African markets and business environments, while having the ability to develop marketing strategies, campaigns, and communications for an international audience. This is a strategic role for an experienced marketing professional who can combine marketing expertise, commercial thinking, strong communication skills, and an understanding of technical consulting services. Key Responsibilities Marketing Strategy & Leadership - Develop and implement ESS's overall marketing strategy in alignment with the company's growth and business development objectives. - Establish marketing priorities, KPIs, budgets, and performance measures. - Develop targeted marketing strategies for different markets, sectors, services, and client audiences. - Identify market trends, emerging opportunities, and areas for business growth. - Strengthen ESS's positioning within the environmental, social, ESG, sustainability, and technical consulting markets. - Provide strategic marketing advice to senior management and business development teams. Brand & Market Positioning - Lead and strengthen ESS's brand identity, messaging, and market positioning. - Develop clear and compelling value propositions for different markets and client segments. - Ensure consistency of ESS's brand across international communications and platforms. - Lead the development of corporate profiles, capability statements, case studies, presentations, brochures, and other marketing materials. - Position ESS as a credible and distinctive international consultancy within its target sectors. Digital Marketing & Content - Lead ESS's digital marketing and communications strategy. - Develop and oversee content for LinkedIn, website, newsletters, campaigns, and other digital platforms. - Develop thought leadership content around ESG, sustainability, environmental and social management, mining, energy, and infrastructure. - Translate complex technical services and project experience into clear, engaging, and commercially relevant content. - Monitor digital performance, audience engagement, and lead generation, and use analytics to improve results. Business Development & Market Intelligence - Work closely with senior management and business development teams to support lead generation and client acquisition. - Conduct market research and competitive analysis across priority markets. - Identify new sectors, markets, partnerships, and client opportunities. - Develop targeted account-based marketing and sector-specific campaigns. - Support conferences, industry events, webinars, and strategic networking activities. - Contribute to proposals, tenders, prequalification submissions, and other business development materials. Africa Market Knowledge - Leverage a strong understanding of African markets, industries, institutions, and business environments to support ESS's regional growth. - Identify market opportunities and emerging trends across African countries. - Develop marketing approaches that are relevant to African clients while maintaining ESS's international positioning. - Build relationships with relevant professional networks, industry associations, media, and strategic stakeholders. Collaboration & Management - Coordinate marketing activities across ESS teams and markets. - Work closely with technical specialists to develop accurate and com