Senior Marketing Specialist

ClearStar offers employers valuable employment intelligence to better support their recruiting and decision-making by increasing the quality, reliability, and visibility of information through background and medical screening. A seven-time Inc. 5000 honoree and founding member of the Professional Background Screening Association (PBSA, formerly NAPBS), ClearStar has provided innovative technology solutions to businesses in the human capital management industry from its corporate offices in Alpharetta, Georgia, since 1995. Since 2020, ClearStar has been a portfolio company of Hanover Investor Management, a London-based private equity firm. By joining ClearStar, you will have the unique opportunity to learn from industry leaders while making an impact on the lives of others. No matter where you are located, you're a valued member of the team. In our remote-first culture, we value trust, flexibility, outcomes and results. You will have access to digital tools and resources that keep everyone connected and collaboration at the forefront. We believe that success comes from empowered individuals working together, and we're committed to ensuring you feel supported, engaged, and set up for success - wherever you are.

- ClearStar Background Screening

- Our culture and values

This role spans a wide range of marketing disciplines-from website development and SEO/GEOtolead generationrecommendation, social media, and content creation. The MarketingExecutivebrings both creative instincts and analytical rigor to everything theyproduce, andis a reliable execution partner to Marketing leadership on strategic priorities.

Key Responsibilities

- Website Development

- Formulate, design, and execute custom web pages and landing pages

- Redesign existing ClearStar webpages to align with current branding guidelines

- Develop engaging visual content (graphics, videos, etc.) for website use

- Optimizewebsite content for both traditional search engines and AI-powered search experiencesutilizingSEO and Generative Engine Optimization (GEO) best practices.

- Monitor, analyze, and report on website analytics

-
Marketing Technology & Innovation

- UtilizeAI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and overall team efficiency.

- Research and recommendnew marketingtools, processes, and best practices that support business growth.

- Lead Generation & Demand Generation

- Research, evaluate, and recommend new opportunities, channels, and marketing tactics to increase awareness, engagement, and lead generation results.

- Develop, launch, manage, andoptimizemulti-channel lead generation campaigns across digital platforms.

- Create and manage landing pages, forms, CTAs, and conversion paths to maximize lead capture.

- Collaborate with Sales to ensure lead generation efforts are aligned with target accounts, buyer personas, and revenue goals.

- Monitor campaign performance and conversion metrics to identify opportunities for optimization and improved ROI.

- Conduct A/B testing and implement continuous improvements to increase engagement, conversion rates, and lead quality.

- Analyze market trends, competitor activities, and audience behaviors toidentifynew demand generation opportunities.

- Social Media Management

- Develop and implement social media strategies across platforms

- Create engaging content and manage post scheduling

- Monitor social media conversations and respond to inquiries ina timely, on-brand manner

- Content Creation

- Write and edit marketing copy for social media, email newsletters, and other marketing materials

- Develop visual content (graphics, videos, etc.) tailored for social media channels

- Manage the content calendar and distribution strategy

- Collaborate with partners to source and secure third-party content for ClearStar use

- Executive Marketing Support

- Serve as a strategic contributor byidentify