Senior Manager Marketing

The Senior Marketing Manager leads the strategy, execution, and performance of integrated marketing initiatives that drive brand growth, demand generation, and customer engagement. This role operates as a strategic partner to sales, product, operations, and executive leadership—translating business priorities into high-impact marketing programs.

The ideal candidate brings a strong mix of strategic thinking and hands-on execution, with proven ability to lead cross-functional initiatives, optimize marketing performance, and influence business outcomes. This role also plays a key part in shaping both external brand positioning and internal communications.
Key Responsibilities
Marketing Strategy & Leadership

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Develop and execute integrated marketing strategies aligned to company growth goals, revenue targets, and priority segments

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Serve as a strategic partner to sales leadership to align marketing efforts with pipeline and revenue objectives

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Lead planning and prioritization of campaigns, ensuring resources are focused on highest-impact initiatives

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Provide guidance and mentorship to junior marketing team members or cross-functional contributors

Campaign Leadership & Demand Generation

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Own end-to-end strategy and execution of multi-channel marketing campaigns (digital, email, web, events, and social)

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Drive go-to-market strategies for services, solutions, and verticals, ensuring clear positioning and differentiation

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Optimize campaigns based on performance data to improve lead quality, conversion, and return on investment

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Partner with sales on account-based marketing and targeted growth initiatives

Content, Messaging & Internal Communications

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Oversee development of high-quality marketing content, including thought leadership, case studies, web content, and sales tools

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Ensure consistent, compelling brand messaging across all channels and audiences

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Lead internal communications strategy, including leadership messaging, company updates, and change initiatives

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Translate complex or technical offerings into clear, customer-focused value propositions

Trade Shows & Events Strategy

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Lead strategy and execution of trade shows, conferences, and customer events as a core demand and brand channel

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Align closely with sales on pre-event targeting and post-event pipeline conversion

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Oversee event planning, vendor management, and budget allocation

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Establish performance metrics and evaluate return on investment to inform future investments

Digital Marketing & Optimization

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Own performance of digital channels including website, search, paid media, and social platforms

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Partner with internal teams or agencies to drive improvements in search visibility, user experience, and conversion rates

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Oversee marketing automation and customer relationship management initiatives to improve lead management and nurturing

Analytics, Insights & Performance Management

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Define key performance indicators tied to business outcomes (leads, pipeline contribution, conversion, revenue impact)

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Build and deliver executive-level reporting on marketing performance and return on investment

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Translate data into actionable insights to refine strategy, audience targeting, and channel mix

Cross-Functional Leadership

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Collaborate with product, operations, and leadership teams to support strategic initiatives and organizational priorities

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Influence decision-making by bringing data-driven insights and market perspective

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Act as a connector across teams to ensure alignment and execution excellence

Qualifications

Required

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Bachelor’s degree in Marketing, Business, Communications, or related field

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6–10 years of progressive marketing experience, preferably in a B2B environment

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Proven track record of developing and executing marketing strategies that drive measurable business results

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Experience leading cross-functional initiatives and managing multiple priorities

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