Senior Lifecycle & Retention Growth Strategist for DTC Brand / Agency

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About Our Clients

We currently support five (5) fast-growing U.S.- and German-based companies and agencies across DTC e-commerce, consumer products, subscription businesses, and digital services. They are looking for experienced Lifecycle & Retention Growth Strategists who can take ownership of customer retention, lifecycle marketing, and growth initiatives.

This is a strategic, hands-on role for someone who understands how to turn customer and performance data into actions that improve revenue, retention, engagement, and customer lifetime value.

Depending on the client, your scope may include email and SMS marketing, lifecycle automation, retention strategy, subscription growth, customer journeys, experimentation, and cross-functional team leadership.
Key responsibilities

- Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints based on business needs.

- Analyze customer, campaign, retention, and revenue data to identify opportunities and determine what should be tested or optimized.

- Develop and execute experiments around offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.

- Build and optimize lifecycle programs, including campaigns, automated flows, onboarding, post-purchase, winback, cancellation/save journeys, and other retention initiatives.

- Translate data and customer behavior into clear strategic recommendations and actionable plans.

- Own performance against key business outcomes such as revenue, retention, customer lifetime value, subscription take rate, churn, or lifecycle program performance.

- Work directly with clients, founders, or senior stakeholders to present performance, recommendations, and strategic priorities.

- Lead and coordinate cross-functional teams including copywriters, designers, project managers, developers, and other marketing specialists.

- Provide clear briefs, direction, feedback, and quality control to ensure execution aligns with strategy and brand requirements.

- Troubleshoot lifecycle marketing, CRM, subscription, or customer journey issues and provide practical solutions.

- Identify opportunities to improve processes, systems, and workflows, including the use of AI and automation where appropriate.

- Monitor account/customer health and proactively identify risks, performance gaps, and opportunities for improvement.

- Help build scalable playbooks, processes, and best practices that improve lifecycle and retention performance across the business.

Requirements

- 5+ years of experience in lifecycle marketing, retention marketing, CRM, growth marketing, email/SMS marketing, subscription growth, or a closely related field.

- Strong understanding of DTC/ecommerce, consumer, subscription, or digital businesses and how customer retention contributes to revenue and profitability.

- Proven experience using data to make strategic marketing or growth decisions rather than simply executing predefined campaigns.

- Strong experience with lifecycle marketing platforms such as Klaviyo or comparable CRM/marketing automation tools.

- Hands-on understanding of customer segmentation, automated journeys/flows, retention programs, experimentation, and performance optimization.

- Experience owning measurable business outcomes such as revenue, retention, churn, LTV, conversion, subscription growth, or lifecycle performance.

- Strong analytical skills and the ability to translate performance data into clear recommendations and next actions.

- Comfortable working directly with clients, founders, CMOs, or senior stakeholders and communicating recommendations with confidence.

- Strong project