Senior Google Ads / PPC Specialist

Company: WTS Global

Location: Philippines – Remote

Employment Type: Full-Time

Experience: 3+ Years

About the Role

WTS Global is looking for a Senior Google Ads / PPC Specialist who can take full ownership of our Google Search advertising campaigns and generate measurable business results.

This is a performance-focused role. We are not looking for someone who only knows how to create campaigns and generate clicks.

We need someone who understands lead generation, search intent, conversion tracking, landing-page performance, budget control and campaign optimization — and can use these skills to generate qualified leads at a sustainable cost.

What You'll Do

- Plan, build and manage Google Search Ads campaigns.

- Conduct keyword research based on search and buying intent.

- Build effective keyword and negative keyword strategies.

- Write and test high-converting Responsive Search Ads.

- Monitor search terms and remove irrelevant traffic.

- Optimize bids, budgets, locations, devices and ad schedules.

- Analyze campaign performance and identify opportunities to improve results.

- Reduce wasted ad spend and improve cost per qualified lead.

- Set up, monitor and troubleshoot conversion tracking.

- Work with Google Ads, GA4 and Google Tag Manager.

- Track calls, forms and other important lead actions.

- Analyze landing pages and recommend changes to improve conversion rates.

- Work with the marketing/website team to improve campaign performance.

- Prepare regular performance reports with clear insights and action points.

- Scale campaigns when performance is proven.

- Take ownership of campaign performance from setup through lead generation.

What We're Looking For

- 3+ years of hands-on Google Ads/PPC experience.

- Strong experience with Google Search Ads.

- Proven experience running lead-generation campaigns.

- Experience managing and optimizing advertising budgets.

- Strong understanding of keyword research, search intent and match types.

- Strong negative keyword and Search Terms management skills.

- Experience with GA4 and Google Tag Manager.

- Strong understanding of conversion tracking.

- Ability to analyze data and make decisions based on performance.

- Good understanding of landing-page conversion and CRO.

- Strong written and spoken English.

- Ability to work independently and take responsibility for results.

USA Lead Generation Experience — Preferred

Experience running Google Ads campaigns for the US market will be a strong advantage.

Experience in any of the following is also preferred:

- Lead generation

- Travel & tourism

- Car rental

- Local services

- B2C campaigns

- Phone-call lead generation

- Performance marketing

We Care About Results

We are looking for someone who can show real campaign results, not just certificates.

Important

This is not a beginner-level PPC role.

Please apply only if you have at least 3 years of hands-on Google Ads experience and can demonstrate your ability to manage campaigns and improve performance.

Candidates may be required to complete a practical Google Ads assessment as part of the selection process.

Why Join WTS Global?

- Fully remote role

- Opportunity to manage real performance campaigns

- High level of ownership

- Work directly with the marketing team

- Opportunity to grow with the company

- Performance-focused working environment

If you are confident that you can manage Google Ads campaigns and deliver measurable results, we'd like to hear from you.

P.S.: Higher compensation may be considered for exceptional candidates with proven experience managing US lead-generation campaigns and a strong track record of improving CPL, qualified leads and customer acquisition costs.