Senior Director, Product & Customer Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Product & Customer Marketing based in Canada.

This is a senior marketing leadership role responsible for bringing Product Marketing and Customer Marketing together into one cohesive growth function.
You’ll shape positioning, category strategy, and go-to-market plans across a growing B2B technology portfolio.
The role combines strategic leadership with hands-on ownership of launches, competitive intelligence, sales enablement, analyst relations, and customer advocacy.
You’ll work closely with executive leaders across Sales, Product, Customer Success, Demand Generation, and Revenue Operations.
A key focus will be building scalable systems and programs that improve adoption, differentiation, retention, and expansion.
You’ll also develop a high-performing team while establishing new capabilities and operating rhythms that can scale with the business.
This is an executive-facing opportunity for a strategic, commercially minded marketer who can turn market insight into measurable business outcomes.

Accountabilities
-

Own the long-term strategy, operating model, and performance of Product & Customer Marketing, translating executive priorities into clear roadmaps and measurable outcomes.

-

Define product positioning, messaging, narratives, and category strategy across the platform, products, and target industries.

-

Develop and defend a differentiated category point of view, validating messaging with customers, prospects, and sales teams.

-

Lead go-to-market strategy and execution for major product and feature launches, building repeatable launch processes and playbooks in partnership with Product, Sales, Demand Generation, and Customer Success.

-

Identify opportunities to increase product adoption and revenue through positioning, packaging, feature launches, and expansion programs.

-

Build and manage a competitive intelligence and win/loss program, translating deal insights into stronger positioning, sales strategies, and enablement.

-

Develop scalable sales enablement resources, including battlecards, pitch materials, objection handling, training, and competitive guidance, while measuring their impact on ramp time and win rates.

-

Establish and grow an Analyst Relations program, including analyst relationships, briefings, RFI/RFP responses, evaluations, and feedback loops that inform product and go-to-market strategy.

-

Own customer marketing and advocacy programs covering references, case studies, testimonials, customer advisory initiatives, and programs supporting sales, demand generation, channels, retention, and expansion.

-

Partner with Customer Success and Demand Generation to drive adoption, customer engagement, advocacy, and expansion among the existing customer base.

-

Build, coach, and develop a high-performing team of product and customer marketers, creating organizational capability and developing future leaders.

-

Establish scalable operating rhythms, systems, and playbooks across launches, enablement, competitive intelligence, analyst relations, and customer advocacy.

-

Serve as the senior internal authority on positioning, category strategy, and product and customer marketing, influencing company-wide go-to-market priorities.

Requirements

-

10+ years of experience in product marketing, with meaningful experience spanning customer marketing, competitive intelligence, analyst relations, or related disciplines.

-

Proven track record developing category positioning and differentiated messaging in competitive B2B technology markets.

-

Significant experience leading end-to-end go-to-market strategy and execution for major product or feature launches.

-

Experience building or scaling sales enablement programs with measurable influence on metrics such as win rate, sales productivity, or ramp time.

-

Demonstrated ability to b