Senior Director, Demand Generation

Who We Are

K1x is the AI-powered platform transforming how the private markets handle tax data — from intake to insights. We digitize and streamline the delivery of K-1s, 1099s, W-2s, and 990s, eliminating the nights-and-weekends grind of keying, collating, and copy-pasting so tax and fund professionals can file faster and focus on the work that actually moves the needle.

We're a Fast Company "Most Innovative Companies" honoree and a US Fintech Award winner, and we're just getting started. Our remote-first team is built on trust, accountability, and results — we move fast, back each other up, and genuinely love watching each other win.

About the Role

K1x is scaling fast, and we're looking for a Senior Director, Demand Generation to relaunch the demand generation function, driving pipeline and customer expansion through a full, integrated lifecycle marketing mix. You'll own the strategy and the scoreboard — designing and running the programs that fill the funnel, partnering shoulder-to-shoulder with Sales, and turning our growing brand momentum into real, measurable pipeline.

This is a player-coach role for someone who loves both the big picture and the details: you'll set the demand gen vision and roadmap, lead a small and mighty team, manage key agency partners, and get hands-on with everything from ABM to events to lifecycle nurture. You'll report directly to our SVP of Marketing and have real influence over how K1x goes to market. If you're energized by fast-growing SaaS, get a thrill out of a dashboard trending up and to the right, love owning a number and want to build something big at a company on a serious upswing — we want to talk to you.

Demand Gen Strategy & Plan

•    Develop and own K1x's demand generation strategy end-to-end — building the annual and quarterly plan, setting pipeline targets, and defining the channel mix, budget, and KPIs to get there.

•    Partner with the SVP of Marketing and sales leadership to align the plan with company growth goals and bookings targets.

•    Lead, mentor, and grow a small team of high-performing marketers, acting as a true player-coach who's happy to roll up your sleeves.

•    Continuously test, measure, and evolve programs — doubling down on what works and killing what doesn't.
GTM Reporting & Sales Collaboration

•    Build and own the reporting and dashboards that show marketing's contribution to pipeline and revenue — by channel, campaign, and funnel stage.

•    Partner closely with Sales and RevOps on pipeline health, forecasting, and lead-to-opportunity conversion.

•    Establish tight feedback loops with Business Development and Sales on lead quality, routing, SLAs, and follow-up to keep conversion climbing. No lead left behind!

•    Present results and recommendations with clarity and confidence to marketing and sales leadership.
Digital Strategy & Agency Management

•    Own the digital strategy across paid search, paid social, AEO, display, and retargeting to drive efficient, scalable pipeline.

•    Manage agency and vendor partners, holding them to a high bar on performance and ROI.

•    Partner with marketing ops to develop landing pages, tracking, and conversion rate optimization.

•    Manage program budget with a sharp eye on efficiency, re-allocating spend toward what's driving results.
Hosted Events

•    Design and run K1x's hosted events strategy — webinars, roundtables, and in-person experiences — as a core pipeline channel.

•    Own event strategy end-to-end: concept, promotion, speaker and partner coordination, logistics, and follow-up.

•    Set up scalable lead capture, routing, and attribution so every event ties back to pipeline impact (new and expansion).

•    Measure ROI on every event and use the data to sharpen topics, formats, and targeting over time.

•    Partner with Client Enablement and AM teams on dedicated customer events to support cross-sell / upsell motions.
ABM Strategy

•    Build and scale an account-bas