Senior Director, Client Services B2B

The Role

As the Senior Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue.

Key areas of focus include:
Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech.
Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions.
Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams.
Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.
You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.

You Will Be
Lead Strategic Client Relationships

- Serve as the strategic partner to marketing, sales, and RevOps stakeholders.

- Lead executive client engagements, including annual planning, QBRs, strategic workshops, and high-stakes presentations.

- Own day-to-day account health, client satisfaction, delivery against scope, and escalation of material risks.

Drive Integrated B2B Marketing Strategy

- Translate business objectives into integrated B2B marketing strategies aligned to demand generation, target accounts, pipeline, and revenue goals.

- Guide account teams in coordinating channel strategies while channel specialists remain accountable for their channel plans and execution.

- Develop test-and-learn roadmaps and use performance insights to shape client recommendations.

Connect Marketing Performance to Business Outcomes

- Partner with analytics and measurement teams to connect marketing activity to lead quality, pipeline, opportunities, and revenue where data supports it.

- Improve client communication, strategic planning, and business storytelling across the portfolio.

Drive Account Growth and Financial Performance

- Identify account expansion opportunities and drive those opportunities to close.

- Support strong financial and operational management across assigned accounts.

Lead and Develop the Client Strategy Team

- Manage, mentor, and develop Client Strategy team members.

You Must Have
B2B Marketing and Client Leadership

- 10+ years of experience in B2B marketing, media strategy, integrated marketing, or client leadership, ideally within an agency environment.

- Proven experience leading complex B2B client relationships and developing integrated marketing strategies tied to business and revenue objectives.

- Demonstrated ability to lead executive-level client conversations, influence senior stakeholders, and navigate complex client relationships.

B2B Demand Generation and Media Strategy

- Strong understanding of B2B demand generation, account-based marketing, audience targeting, and the B2B customer journey.

- Strong understanding of integrated media strategy across paid channels and the ability to guide cross-functional teams toward shared business objectives.

- Experience connecting marketing performance to business outcomes, including lead quality, pipeline contribution, opportunity creation, customer acquisition, or revenue growth.

Measurement and Business Impact

- Experience partnering with analytics and measurement teams to evaluate marketing effectiveness and communicate performance in terms of business impact.

- Exceptional communication and presentation skills, with the ability to translate complex marketing strategies and performance data into clear, actionable recommendations.

Financial Management and Account Growth

- Strong financial acumen, including budget forecasting, revenue management, account growth, and profitability oversight.

- Proven ability to identify opportunities to strengthen client partnerships, expand account scope, and drive incremental revenue.

Team Leadership and Organizational Management

- 4+ years of experience managing and mentoring high-performing teams.

- Strong organizational leadership skills, with experience balancing strategic direction, client management, and operational execution.

Education

- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.

Nice to Have:

- Experience supporting enterprise B2B technology, SaaS, or other complex B2B organizations.

- Familiarity with ABM platforms and B2B marketing technologies, such as 6sense, Demandbase, or comparable solutions.

- Experience working with CRM and marketing automation platforms, such as Salesforce or HubSpot, and collaborating with RevOps teams.

- Understanding of B2B measurement frameworks, including multi-touch attribution, pipeline reporting, and revenue attribution.

- Experience developing integrated strategies across paid media, content, creative, and other demand generation channels.

- Experience supporting new business pitches, strategic proposals, and commercial planning.

- Familiarity with long B2B sales cycles, buying committees, and multi-stakeholder decision-making processes.