Senior CRO Specialist – Growth & Conversion Optimization

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities At Trafilea , CRO isn’t about running more tests. It’s about finding the right problems to solve and turning customer behavior into measurable growth . We’re looking for a CRO Manager to own our experimentation process end-to-end—from identifying conversion leaks and building data-grounded hypotheses to prioritizing tests, analyzing results, and turning learnings into business decisions. You’ll become a key CRO reference across Growth, Acquisition, Product, Creative, and Data , challenging assumptions and ensuring we focus experimentation where it can create the greatest impact. - Own the end-to-end CRO process : problem identification → hypothesis → prioritization → execution → analysis. - Detect conversion leaks across the full funnel (landing pages, PDPs, checkout, quizzes, pricing, messaging). - Build data-grounded hypotheses (quant + qualitative), prioritized by business impact, not ease of implementation. - Be the CRO reference point across Growth, Acquisition, Product, Creative, and Data — leading discussions without owning all execution. - Partner cross-functionally : align with Acquisition/Creative on messaging, and with Product/CRO execution to turn hypotheses into tests. - Uphold testing rigor : clean setups, correct KPIs, proper segmentation, reliable conclusions, and a high-quality (not high-volume) backlog. - Standardize documentation : hypothesis, expected outcome, learnings, next actions — and push back on low-impact tests. - Drive data-informed decisions , connecting CRO learnings to revenue, acquisition efficiency, and retention, even with incomplete data. - Evangelize CRO culture , raising experimentation maturity across teams and fostering fast learning and ownership. Requirements - 4–6+ years in CRO, experimentation, growth, or performance-driven roles. - Experience in high-volume, fast-paced eCommerce or DTC businesses. - Proven ability to diagnose funnel problems and define strong, data-grounded hypotheses. - Proven ability to prioritize initiatives based on business impact. - Comfortable working beyond pure CRO tools — funnels, acquisition context, and creative logic. Originally posted on Himalayas