Senior Copywriter - 12 month Fixed Term Contract

This is a genuinely exciting time to join the Matalan account at ITG on an initial 12 month fixed term contract covering a period of maternity leave. At its heart, this is a hands-on writing role. You'll be answering briefs and producing copy across a wide range of channels.

What makes this role particularly interesting is that the brand is undergoing a significant reposition, moving toward a style-led fashion and lifestyle editorial direction, and the tone of voice is being actively developed to reflect that shift. You’ll be coming in at an early stage of that journey, which means real creative ownership. You’ll take emerging TOV principles and run with them, apply them to new briefs, and help shape what the brand sounds like as you go.

You’ll be the day-to-day custodian of the Matalan brand voice at ITG, working across a broad range of channels and touchpoints with other writers, designers, art directors, client services, clients and external creative agencies.

What you’ll be doing
- Writing engaging, on-brand copy across multiple channels, including product and commerce copy, above-the-line advertising, CRM and social, and point-of-sale.
- Taking early-stage TOV principles and applying them proactively to live briefs, building out examples and establishing the brand voice in practice.
- Owning and evolving the Matalan TOV in collaboration with the client, ensuring consistency, relevance, and quality across all outputs.
- Sub-editing and proofreading copy (your own and others’) to ensure accuracy and adherence to guidelines.
- Developing TOV tools, guidelines, and training materials for writers, marketers, and client teams.
- Running tone of voice workshops and briefing sessions as needed.
- Staying across competitor activity, fashion and retail trends, and the wider cultural conversation relevant to the brand.
- Managing your workload across multiple concurrent projects, hitting deadlines without compromising quality.