Senior Campaign Manager
The Senior Campaign Manager is a key execution and strategy partner within Workiva 's Demand Generation team. This role owns end-to-end integrated campaign programs that span ABX, paid media, webinars, partner activation, and lifecycle — built to drive qualified pipeline, accelerate multi-solution expansion, and support net new logo growth.
In this role you will be expected to think strategically and execute tactically: setting campaign strategy, making channel mix decisions, executing plans, and owning a pipeline target. You will partner closely with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to orchestrate integrated GTM motions that convert.
What You’ll Do
Campaign Strategy & Execution
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Develop and own integrated, multi-touch campaign plans aligned to Workiva 's GTM priorities across multi-solution expansion, and net new logo acquisition
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Design campaigns across the full demand spectrum: awareness through closed pipeline
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Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end
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Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups
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Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery
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Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles
Performance & Reporting
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Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance
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Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio
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Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners
What Great Looks Like
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Pipeline you own is predictable — you can tell leadership exactly what's in market, what's converting, and why
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You foster a strong, collaborative partnership with the sales team, ensuring marketing programs deliver clear, measurable value directly to their pipeline.
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You are a proactive self-starter who naturally takes ownership, driving initiatives forward with confidence and autonomy
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You use data to make decisions, not to justify decisions already made
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You bring a thoughtful, well-informed perspective on channel strategy
What You’ll Need
Minimum Qualifications
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6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
- Undergraduate Degree
Preferred Qualifications
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Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
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Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
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Strong understanding of ABX frameworks and enterprise sales cycles
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Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
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Demonstrated ability to build and own performance dashboards and attribution reporting
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Strong written and verbal communication — you write clear briefs, crisp exec summaries, and can present data coherentlyExperience in a platform-first or multi-solution SaaS environment
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Experience activating partner co-marketing campaigns
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Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis
Travel Requirements & Working Conditions
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Up to 25% travel for customer and internal meetings
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Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $106,000.00 - $185,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary