Senior Brand Copywriter

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Brand Copywriter based in the United States.

We are seeking an experienced, creative, and strategically minded copywriter to shape a compelling brand voice and drive business growth through impactful storytelling. In this role, you will develop engaging content and advertising campaigns that connect with homeowners, build brand awareness, educate audiences, and generate leads. You will collaborate with marketing, design, product, legal, and other cross-functional teams to transform business objectives into clear, persuasive messaging. Working across paid, owned, and internal channels, you will contribute to a wide range of creative initiatives, from digital ads and emails to blogs, videos, and social media content. You will help maintain and evolve brand guidelines while bringing fresh ideas and thoughtful creative solutions to each project.

This is an opportunity to combine strong writing skills, strategic thinking, and emerging AI tools in a collaborative, fast-moving environment focused on making homeownership more accessible and less stressful.

Accountabilities
-

Create compelling, strategic copy that engages homeowners, builds brand awareness, educates audiences, and generates qualified leads.

-

Develop a broad range of content and advertising assets across web, social media, email, video, search, audio, and other channels.

-

Apply established brand and copy style guidelines consistently while helping evolve the brand voice and messaging standards.

-

Partner with designers and other creative team members to develop integrated concepts and cohesive storytelling across campaigns.

-

Present creative options and explain the strategic rationale behind recommendations to creative leaders and business stakeholders.

-

Own copy throughout the creative process, adapting and refining messaging from initial concepts through design and final delivery.

-

Gather information and collaborate with stakeholders across marketing, design, product, legal, underwriting, and other teams to ensure accuracy and alignment.

-

Build expertise in consumer finance, particularly home equity lending and investment, to create relevant and informed messaging.

-

Help plan, execute, and track brand marketing campaigns in alignment with the creative direction established by leadership.

-

Use AI tools where appropriate throughout the creative process, applying sound editorial judgment to ensure the final work meets brand and business objectives.

Requirements:

-

7–10 years of professional copywriting experience in a business-to-consumer (B2C) environment, either in-house or at an agency.

-

Demonstrated experience developing copy for multiple formats, including websites, advertising, product experiences, email, video, and social media.

-

Proven ability to collaborate closely with art directors, designers, and multidisciplinary creative teams.

-

Experience incorporating AI tools into creative workflows and critically evaluating AI-generated content.

-

Strong writing skills and the ability to use language strategically to influence audiences and support business results.

-

Excellent presentation and communication skills, including the ability to explain creative decisions and respond constructively to feedback.

-

Ability to interpret strategic briefs and translate business objectives into effective creative concepts and messaging.

-

A self-directed approach, with the ability to manage projects and deliver high-quality work with limited oversight.

-

Willingness to incorporate feedback from creative leadership and marketing stakeholders while maintaining a strong creative point of view.

-

Ability to communicate complex or technical subject matter clearly; a technical background is not required.

-

A strong professional portfolio demonstrating relevant copywriting work is required for consideration.

-

Experience working at a startup or within consumer finance is a plus.

Benefits:

-

Annual salary range of $110,000–$120,000 , depending on experience, skills, location, and other factors.

-

Meaningful equity opportunity to participate in the organization’s growth and success.

-

Medical, dental, and vision insurance coverage.

-

Work-from-home stipend to support a remote working environment.

-

Parental leave.

-

Generous paid time off to support rest, personal commitments, and work-life balance.

-

A collaborative and inclusive workplace that values diverse perspectives, backgrounds, and ideas.