Salesforce Marketing Cloud Developer
About Blueprint
Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.
Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.
At Blueprint , you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.
Bring your perspective. Raise the standard. Build what matters.
About the Role
The Membership & Incentives pod develops and manages high-volume loyalty and incentive communications across email and push for Brand Expedia, Hotels.com, and Vrbo. Because much of the portfolio consists of always-on campaigns, this role focuses on safely improving live customer journeys while ensuring communications that provide real value to travelers remain accurate and reliable.
As a Salesforce Marketing Cloud Developer within CRM Production and Traveler Engagement & Loyalty, you’ll own campaign delivery from build through launch and ongoing monitoring. You’ll lead technical execution, quality assurance, scheduling, and stakeholder coordination while serving as a key escalation point when issues arise near a scheduled send.
What You'll Do
- Own end-to-end campaign delivery across email and push using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Content Builder, and Email Studio.
- Configure and validate custom journey activities and API-based integrations, accounting for high-volume performance, failure states, and system thresholds.
- Write and maintain AMPscript and SQL for personalization, segmentation, validation, and troubleshooting.
- Develop safeguards that prevent communications from sending when required data is missing or incorrect.
- Build dynamic, reusable templates from Figma designs and from scratch.
- Create multi-brand, multi-market content with accurate currency formatting, dark-mode compatibility, and device coverage across more than 100 locales.
- Build audiences and segments across Salesforce Data Cloud and Marketing Cloud, including activations, automations, suppression and exclusion logic, and test and holdout groups.
- Conduct technical quality assurance and user acceptance testing according to documented standards, including rendering, device compatibility, links, tracking, dynamic logic, data joins, and journey behavior.
- Review teammates’ code and quality assurance work before campaigns reach the communications owner.
- Lead campaign execution by managing workback schedules, coordinating localization testing and Go/No-Go decisions, and completing launch-day delivery checks.
- Maintain accurate, auditable campaign documentation in Jira and Confluence, including story-point estimates, status updates, and identified risks.
- Monitor live journeys, diagnose issues, and lead root cause analysis across data, automation, journey, and content layers.
- Manage identified issues through resolution and confirm that corrective actions are completed.
- Evaluate existing processes and recommend updates when guidelines no longer support the pod’s needs.
- Help pilot automation and validation tools that reduce manual production steps.
What You'll Bring
- At least five years of hands-on Salesforce Marketing Cloud development experience in a production environment with rigorous quality assurance standards.
- Fluency in AMPscript, including writing, debugging, and refactoring code.
- Strong SQL skills and the ability to validate campaign accuracy through dat