Salesforce Administrator and Development

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at  groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of  Ad Age’s Best Places to Work  in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team  here.

A bit about Team

You are an experienced Salesforce Administrator who enjoys building scalable solutions that help teams work more efficiently. You have a strong understanding of Salesforce administration, automation, reporting, and data management, and you are passionate about improving business processes through technology. You are a proactive problem-solver who can balance technical expertise with strong communication skills, enabling you to effectively support users and partner with stakeholders across the organization. The Salesforce Administrator is responsible for the day-to-day administration, maintenance, and optimization of GroundTruth’s Salesforce platform. This role will manage user access, system configuration, automation, reporting, data integrity, and platform enhancements while serving as a trusted partner to business teams. The ideal candidate is customer-focused, detail-oriented, and committed to delivering reliable, scalable Salesforce solutions that drive operational efficiency and support business growth.

You will:
- Administer and maintain the Salesforce platform, including user setup, profiles, permission sets, roles, security settings, and access controls
- Configure and customize Salesforce objects, fields, page layouts, record types, validation rules, approval processes, and business workflows to support business needs.
- Design, build, and optimize Salesforce Flows and automation processes to improve operational efficiency and reduce manual effort
- Design and maintain complex, multi-step Case workflows spanning cross-functional teams (Finance, Legal, Ad Operations).
- Take ownership of Apex-based customizations and integrations with the goal of reducing reliance on outside development support over time.
- Develop and maintain reports, dashboards, and analytics that provide meaningful business insights, KPIs, and data-driven decision support.

- Provide day-to-day Salesforce support by troubleshooting system issues, resolving user requests, maintaining documentation, and delivering user training when needed
- Manage data quality through imports, exports, mass updates, data cleansing, and governance practices while ensuring compliance with organizational standards.
- Support Salesforce integrations, deployment activities, and platform enhancements by collaborating with internal teams and external vendors to ensure reliable system performance and continuous improvement.

You have:
- University degree or requisite professional certification (ADM 201) and/or (PD1)
- 3+ years of experience of Salesforce administration
- Apex development experience including triggers, classes, and test coverage; familiarity with SOAP/REST API integrations and debugging tools (e.g., Postman); understanding of governor limits, bulkification, and deployment/release practices (sandboxes, change sets or CI/CD).
- Experience with Data Loader and declarative rollup tools (e.g., DLRS) for cross-object data management.
- Strong understanding of Salesforce security and sharing models
- Hands-on experience with Salesforce Flows, validation rules, approval processes, and custom objects.
- Expert kno