Sales Manager – Natural Channel
WHO ARE WE?
We are the Wellbeing Collective (WBC), an exciting Global Business Unit within Unilever built with a start-up mindset. Companies included in this role’s responsibilities include OLLY, SmartyPants, Welly, and Onnit. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential. Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization.
As part of the Health & Wellbeing Collective, we are building an operational platform to support companies in the Vitamins, Minerals and Supplements (VMS) space called the VMS Co-Op. The VMS Co-Op will host OLLY and SmartyPants and will grow to include other VMS companies and future acquisitions as well.
OLLY is a fast-growing San Francisco based company working to bring simplicity and delight to the world of nutrition. Yes, stuff like vitamins, probiotics and supplements to help you be you. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can’t have happy without healthy. And isn’t true happiness where it’s at? So we’ve made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We are also a B-Corp, so doing social good is built into our DNA.
SmartyPants is a dynamic and fast-growing Los Angeles based supplement company focused on providing premium all-in-one vitamins for the entire family. From the start, SmartyPants has been about family, authenticity and a core commitment to our collective well-being. SmartyPants believes in making it easier to stay healthy by providing best-in-class products that also taste great. We're industry leaders in testing, transparency and advocacy, from sourcing the highest-quality ingredients to testing and packaging.
The VMS Co-Op works in an agile and entrepreneurial way, collaboratively within the team and with our Health & Wellbeing colleagues. We work together to look at the big picture strategically as well as roll up our sleeves and get our hands dirty. We’re super passionate about the work that we do and we’re on the hunt for a fellow self-starter to add to our unique culture and join our ambitious team.
THE ROLE: SALES MANAGER - NATURAL CHANNEL
Reporting to the Director of Sales – Natural, the Sales Manager – Naturalwill oversee critical key accounts, distributors, and independent doors within the channel for the Unilever Wellbeing Collective representing OLLY, SmartyPants, Onnit Labs and Welly.This role is responsible for developing and executing sales strategies, creating effective promotional plans to drive incremental sales dollars, and managing a network of broker partners to ultimately achieve ambitious sales targets set across all four operating companies.
KEY RESPONSIBILITIES
- Lead all sales efforts within the designated area, including customer and broker partnerships.
- Strategically plan, forecast, and execute annual business and promotion plans for all customers while maintaining the annual reduced revenue rate.
- Cultivate and manage key account relationships to maximize sales opportunities.
- Work cross-functionally with internal teams, including strategy, marketing, and product development, to align sales goals with brand objectives and service retail partners effectively.
- Articulate each brand’s unique and premium value proposition, both individually and as part of a collective portfolio.
- Analyze market trends and competitor activities to identify new opportunities.
- Translate business plans into effective retail execution.
- Conduct annual joint business planning with strategic partnerships.
- Manage highly complex situations with multiple stakeholders and tasks under tight timelines.
- Ensure pricing and financial guidelines are followed in the marketplace.
CAPABILITIES + SKIL