Sales Development Representative – UK Market (WFH)

About the job:
Key Responsibilities:

1. Identify and research potential customers across the UK hospitality industry, including restaurants, restaurant groups, hotels and independent hospitality operators.

2. Execute daily outbound prospecting campaigns through cold calling, email, LinkedIn and other appropriate channels.

3. Engage directly with restaurant owners, general managers and key decision-makers to introduce Sorello and communicate its commercial benefits.

4. Generate qualified sales opportunities and schedule product demonstrations with prospective customers.

5. Maintain an organised sales pipeline using CRM software, accurately recording activities, conversations and follow-ups.

6. Consistently follow up with prospects, handle initial objections and nurture relationships until they are ready for a demonstration.

7. Work directly with the founder to improve sales messaging, outreach strategies, targeting and conversion rates.

8. Meet clearly defined weekly and monthly performance targets covering prospecting activity, qualified meetings and revenue opportunities.

9. Identify opportunities to expand into restaurant groups and multi-location hospitality businesses.

10. Provide market feedback to help improve Sorello's product positioning and commercial strategy.

Who can apply:

Only those candidates can apply who:
- have minimum 1 years of experience
- can work from 1:30 pm - 10:30 pm Indian Standard Time (as the company is based outside of India & their local work timings are 9:00 am - 6:00 pm Greenwich Mean Time)

Salary:
₹ 7,00,000 - 18,00,000 /year

Experience:
1 year(s)

Deadline:
2026-11-16 23:59:59

Skills required:
Cold Calling, Client Relationship Management (CRM), Lead Generation, English Proficiency (Spoken), English Proficiency (Written), Business Development and Sales

Other Requirements:
- 1. Minimum 1 year of experience in outbound B2B sales, sales development, lead generation or business development.
- 2. Excellent spoken and written English, with the confidence to communicate professionally with UK business owners and senior decision-makers.
- 3. Previous experience selling SaaS, software, technology or business services is highly desirable.
- 4. Comfortable conducting cold calls, managing objections and generating appointments through outbound prospecting.
- 5. Familiarity with CRM systems, LinkedIn prospecting, email outreach and sales productivity tools.
- 6. Self-motivated, commercially driven and comfortable working independently in a remote environment.
- 7. Willingness to work scheduled hours aligned with UK business operations.
- 8. Experience selling into the UK, US or other international markets is an advantage.
- 9.

Strong organisational skills, attention to detail and a disciplined approach to follow-ups.
- 10. Ambitious candidates seeking long-term career progression within a growing technology company are encouraged to apply.

About Company:
Sorello is a UK-based hospitality technology company building the intelligent front-of-house operating layer for restaurants and hospitality businesses. Our platform helps venues capture more revenue, reduce operational pressure and improve the guest experience by managing customer calls, reservations, orders, enquiries and guest workflows in one place. Sorello combines intelligent communication, reservations, ordering, guest CRM, operational analytics and automation to help hospitality teams run more efficiently and turn every guest interaction into actionable business intelligence. We are an early-stage, founder-led company currently growing our customer base across the UK.