Sales Development Representative, North America

We’re pushing the boundaries of Insurance Technology

INSTANDA is the worlds first no code platform for Insurance. A pioneering Insurtech, we’re revolutionising the insurance industry by offering insurers a versatile tool to create, manage, and distribute digital insurance products. Our innovative technology empowers insurance carriers to adapt swiftly to market demands and navigate the evolving landscape. Our Technology is consistently recognised as the best policy administration platform for innovative insurers, winning awards in both the UK and US.

INSTANDA has grown significantly in recent years and we are now a team of 200+ employees globally, with partnerships that operate worldwide. We’re continuing to grow our business and our Sales team is at the forefront of our growth plans.

Follow us to learn more:  Instanda.com  |  LinkedIn  |  Twitter  |  YouTube

The Role

We are looking for a driven and digitally savvy Sales Development Representative (SDR) to join our North American team and play a pivotal role in accelerating business growth across Sales and Marketing. Sitting at the heart of our go-to-market strategy, you’ll be the vital link between marketing activity and sales execution, turning market engagement into qualified opportunities that fuel the sales pipeline.

This role is perfect for someone who’s curious, confident, and motivated by results. You’ll blend data-driven insight with creativity and authentic relationship building to spark meaningful conversations with prospects across the insurance and Insurtech space.

You’ll work hands-on with a suite of digital engagement tools, from CRM and marketing automation platforms, an SDR AI tool to aid prospecting efficiency and LinkedIn Sales Navigator using them to research, target, and connect with the right audiences at the right time. You’ll help shape and activate campaigns, learn what resonates in the market, and directly influence how we grow.

This is a US-based role, with an expectation to travel from time to time for collaboration, team sessions, conferences, and training.
What you will do
- Generate and qualify leads through a mix of digital outreach, social engagement, and data-driven prospecting to build a healthy, high-quality pipeline for the sales team.
- Leverage tools such as CRM, marketing automation, and LinkedIn Sales Navigator to research, segment, and prioritize target accounts.
- Create personalized outreach via email, social, video, and calls, ensuring every interaction reflects INSTANDA’s tone, value proposition, and understanding of the client’s world.
- Maintain and optimize CRM data to ensure real-time visibility and accurate reporting across the sales and marketing team.

- Collaborate closely with the North American Sales team to book and prepare high-quality discovery calls that convert into meaningful opportunities.
- Track, analyze, and report on weekly and quarterly performance metrics, using insights to continuously refine outreach strategy and improve conversion rates.
- Partner with Marketing and Sales to co-create targeted, creative campaigns that align with go-to-market themes and generate engagement across key segments (MGAs, carriers, and brokers).
- Build long-term, trusted relationships with prospects by being consultative, curious, and genuinely interested in solving their challenges.
- Adhere to INSTANDA’s information security policies, guidelines, and best practices to protect our company and our clients.
- Contribute to a culture of security awareness within the company.