Sales Development Representative

Driftrock is hiring its first Sales Development Representative to build the outbound engine that fills our pipeline with the world's biggest automotive brands.

Quick facts
- Team: Commercial
- Reports to: Commercial Director
- Location: Remote based in the UK
- Contract: Full-time, permanent
- Salary: £40,000 to £50,000 base, with OTE and share options
- Start date: As soon as we find the right person

Why this role exists

Driftrock helps the world's biggest automotive and e-mobility brands turn marketing into real vehicle sales. Demand for what we do is growing, and we want a repeatable, predictable way to start conversations with the right people at the right accounts.

This is our first dedicated SDR role, so you will own outbound from the ground up. You will decide how we find and reach target accounts, build the sequences and systems that make it repeatable, and use AI to do the work of a much larger team. The pipeline you create feeds directly into new business, which makes this one of the most visible and valued roles in the company.
What you'll own

You will be accountable for the top of our new-business pipeline: the volume and quality of qualified meetings and opportunities created from both outbound prospecting and inbound leads.
Your first 90 days
- By day 30: you have mapped our ideal customer profile, our target account list, and the tools and data already in place, and you understand how leads flow through to the sales team today.
- By day 60: you have launched your first outbound sequences and AI-assisted workflows, and qualified meetings are landing in the calendar.
- By day 90: you are booking qualified meetings every week from a repeatable, documented playbook, with clear reporting on what is working.

What you'll be doing
- Build and run outbound end to end, from target account research through to booked meetings, without waiting for a playbook to be handed to you.
- Qualify and route inbound leads quickly, so genuine buyers reach the sales team while they are still warm.
- Design multi-channel sequences across email, phone, LinkedIn and video, and iterate on messaging based on what actually converts.
- Use AI tools for research, list building, enrichment, personalisation and drafting, so you operate with the output of a full team.
- Research target accounts, including automotive brands, retailers and e-mobility companies, and map the right people to reach within them.
- Keep the CRM clean and current, so pipeline reporting is something the whole commercial team can trust.
- Report on outbound performance and share what is working, turning your own experiments into a documented playbook others can build on.

What you'll bring
- A track record of creating qualified pipeline as an SDR or in a similar outbound role, ideally in B2B software.
- The independence to own outbound solo, set your own priorities, and get on with the job with light oversight.
- Strong, credible written and spoken communication that gets busy senior people to reply.
- Fluency with AI tools for prospecting and outreach, and a habit of finding new ones to work faster and smarter.
- Comfort with modern sales tooling: CRM, sequencing and prospecting platforms, and lead enrichment.
- A structured, experiment-driven approach: you measure what you do and improve it week on week.
- Self-motivation and resilience, and the drive to keep starting conversations even on the quiet days.

Bonus points
- Experience selling into automotive, mobility or another enterprise B2B market.
- Experience being the first or only SDR, or otherwise building an outbound function from scratch.
- Familiarity with marketing technology, lead generation or advertising platforms.

Why Driftrock

Driftrock's mission is to become the world-leading automotive and e-mobility marketing software platform, and help accelerate the transition to clean transport.

We work with some of the world's biggest brands, including BMW, BYD, Mercedes-Benz and Volvo, and partn