Sales Development Representative - Colombia

The Sales Development Representative, Colombia is responsible for generating qualified pipeline for Omilia 's Colombia enterprise sales team through structured outbound prospecting and inbound lead qualification. The role sits at the top of the sales funnel — identifying, engaging, and qualifying senior decision-makers at target enterprise accounts across Europe, the Middle East, and Africa, and converting interest into discovery meetings for Account Executives. Success is measured by qualified meetings booked, pipeline contribution, and outbound activity quality across assigned Colombia territories.
Accountabilities

- Own the top-of-funnel pipeline generation for assigned Colombia territories — consistently delivering a volume of qualified meetings that meets or exceeds monthly and quarterly targets.

- Maintain a structured, data-driven outbound prospecting motion — building and executing multi-touch, multi-channel sequences across phone, email, LinkedIn, and social that reach senior CX, IT, and operations decision-makers at target Colombia enterprise accounts.

- Qualify inbound leads from marketing campaigns, events, and website activity — rapidly assessing fit, intent, and timing, and advancing qualified prospects to the appropriate Account Executive.

- Act as the first commercial representation of Omilia in Colombia prospect interactions — communicating Omilia 's value proposition clearly and compellingly across diverse European markets and cultural contexts.

- Maintain accurate and complete records of all prospecting activity in Salesforce — ensuring that the Sales Director has full visibility of pipeline generation activity, conversion rates, and outreach performance across the Colombia region.

Key Responsibilities
Outbound Prospecting

- Research, identify, and build targeted prospect lists for assigned Colombia territories — drawing on Salesforce, LinkedIn Sales Navigator, ZoomInfo, and other intelligence tools to map target accounts, identify buying centres, and pinpoint senior decision-makers across CX, IT, contact centre operations, and digital transformation functions.

- Execute structured multi-touch outbound sequences — combining personalised cold email, phone outreach, LinkedIn engagement, and social selling to engage senior prospects at target Colombia enterprise accounts across priority verticals including financial services, insurance, telecommunications, utilities, healthcare, and public sector.

- Craft compelling, personalised outreach in English and relevant Colombia languages as applicable — connecting Omilia 's conversational AI and contact centre capabilities to each prospect's known business challenges and demonstrating genuine understanding of each target account and market context.

- Conduct high-quality discovery conversations with senior prospects — qualifying on budget authority, need, and timing, uncovering the prospect's contact centre environment and automation objectives, and building sufficient interest and context to secure a substantive first meeting for the Account Executive.

- Adapt outreach approach and communication style to the distinct procurement cultures and business norms of assigned Colombia markets.

Inbound Lead Management

- Respond to inbound leads from marketing campaigns, content downloads, event registrations, and website enquiries within agreed SLAs — assessing fit and intent rapidly and advancing qualified prospects through to AE handover.

- Partner with the marketing team on Colombia campaign follow-up — ensuring that leads generated from webinars, events, and digital campaigns are worked promptly and effectively, and providing feedback on lead quality and regional relevance to improve targeting.

Account Executive Collaboration

- Work closely with assigned Colombia Account Executives to align prospecting activity to territory priorities — understanding each AE's target account list, preferred verticals, and current pipeline gaps, and focusing outbound