Sales Associate, New Business & Partnerships - Remote - UK only

About us

Pickle is a talent partner for fast-growing businesses. We help ambitious founders and leadership teams hire exceptional people across operations, product, technology, customer success, commercial, finance, and executive leadership.

We specialise in identifying high-quality permanent and contractor talent that can make an immediate impact, supporting businesses through key growth stages with a thoughtful, consultative approach to hiring. Whether it's a critical leadership appointment or building out an entire function, we work as an extension of our clients' teams to find people who combine the right skills, mindset, and cultural fit.

We believe great hiring goes beyond matching CVs to job descriptions. It's about understanding how businesses operate, what success looks like, and connecting them with people who will help them grow for the long term.

About our client and the role

Location: Remote first
Contract: Employed, Full-time hours

The company

A profitable, growing UK consumer technology business operating in a high-trust financial category. The company runs a portfolio of consumer products with significant transaction volume across the UK and North America, and is building toward a next-generation platform that converts occasional, moment-driven users into habitual year-round customers. The business funds its own growth from a strong balance sheet rather than external burn, and is entering its most ambitious product phase.

Charity, Mosque & Community Partnerships · UK-based, Birmingham-leaning · Remote-first with some UK travel

The role

This is a hands-on new business sales role focused on identifying, developing and closing new charity, mosque and community partnerships.

You’ll be responsible for building your own pipeline, engaging prospective partners, understanding their needs, presenting the Shamaazi proposition and supporting opportunities through to onboarding and launch. You’ll work closely with the Head of Commercial & Partnerships on commercial recommendations and more complex opportunities.

Shamaazi builds and operates the technology behind MyTenNights, MyTenDays, MyFridays, MyFajr and GiveMatch, which together have facilitated hundreds of millions in donations across a global network of charities and donors.

The infrastructure is built. The opportunity now is to introduce more charities, mosques and community organisations to the platform and help them make the most of it.

You will report to the Head of Commercial & Partnerships and manage your own pipeline from prospecting through to close, with support from the wider commercial team where needed.

This is not an inbound-led role. You will build your own pipeline through proactive outbound, developing relationships and introductions, and face-to-face relationship building with charity, mosque and community leaders. Trust in this market is earned in person, so regular UK travel and attendance at relevant community and sector events are core parts of the job, not extras.

What you will own

New business generation

You’ll be responsible for generating new business opportunities and progressing them through the sales process. You’ll work towards agreed sales targets and develop a consistent pipeline of prospective charity, mosque and community partners.

Prospecting and network-led acquisition

Structured outbound across email, phone, LinkedIn, events and introductions, with a focus on building relationships and creating new opportunities. You’ll be expected to proactively identify prospective partners rather than relying solely on inbound leads.

Face-to-face relationship building

Regular time on the road across UK cities with significant Muslim and charity communities, meeting mosque committees, charity leadership and community organisations in person. You will represent Shamaazi at conferences, fundraising events and community gatherings, and turn those rooms into pipeline.

Opportunity ownership

You’ll take ownership of opport

The person

You have some experience in sales, business development, partnerships or another customer-facing commercial role, and you’re excited by the opportunity to build your skills in a genuine new-business environment. You enjoy meeting people, opening doors and turning conversations into opportunities.

You are:
- Self-generating: you’re comfortable proactively reaching out to potential partners and creating opportunities rather than waiting for leads.
- Relationship-led: you build trust quickly and are comfortable speaking with people from different backgrounds and levels of seniority.
- Commercially curious: you want to understand what makes an organisation a good fit and how Shamaazi can create value for it.
- Structured: you keep track of conversations, follow-ups and next steps and take pride in keeping your CRM organised.
- Consultative: you listen before selling and aim to understand the organisation’s needs rather than simply running through a product pitch.
- Resilient: you understand that not every conversation becomes a deal and you keep going when opportunities stall or don’t work out.

- High ownership: you take responsibility for your opportunities, follow through on commitments and ask for help when you need it.
- Culturally fluent: you understand, or are motivated to learn, how charities, mosques and community-led organisations operate and what earns their trust.

Essential
- Some experience in B2B sales, business development, partnerships, recruitment, fundraising or another target-driven, relationship-led role.
- Comfort with proactive outreach and developing opportunities rather than relying entirely on inbound leads.
- Strong communication skills and confidence speaking with different stakeholders.
- Comfort building relationships face-to-face and travelling regularly across the UK.
- Organised approach to managing prospects, follow-ups and CRM activity.
- Right to work in the UK and based in the UK.

Highly desirable
- Existing relationships across UK charities, mosques or Muslim community organisations.
- Experience selling into mission-driven, faith-based or community-led organisations.
- Understanding of Ramadan and seasonal fundraising dynamics and how they shape charity planning cycles.
- Experience in SaaS, fintech, payments or charity technology.
- Experience using a structured sales or qualification process.

Particularly exciting if you can evidence
- An example of where you proactively identified and approached a new prospect and turned it into an opportunity or customer.
- An example of building a relationship from an initial cold or warm introduction.
- A relationship you built in person that turned into repeatable deal flow or referrals.
- A time you exceeded a sales, fundraising, recruitment or other commercial target.

What this role is not
- Not an inbound or lead-following role. You will be expected to proactively build pipeline.
- Not an account management role. Retention and delivery sit with Customer Success. Your focus is new business.
- Not a single-product sales job. You will learn to sell the wider Shamaazi ecosystem.
- Not a desk-only role. Time in front of partners is an expectation.
- Not a contracting or pricing role. Partner agreements, fee tiers and platform access are decided by the platform owner. You’ll work within the agreed commercial framework and escalate exceptions to the Head of Commercial & Partnerships.
- Not a people-management role. You will have individual ownership and targets, but you will not be responsible for managing a team.

Location and travel

UK based and remote-first. Birmingham or the West Midlands is a strong advantage given the concentration of charity, mosque and community organisations in the region, but we are flexible on location for the right person.

Regular UK travel is a standing expectation of the role, including evening and occasional weekend events where community activity happens. Travel intensity increases around key fundrais

Perks and benefits
- 💫 Competitive salary and commercial plan - A competitive base salary plus a transparent, performance-based variable plan tied to platform growth measures, set out in full in your incentive plan.
- 🏖️ Generous paid time off - Holiday entitlement and public holidays will align with local regulations and market standards in your country of residence.
- 💪 Remote-first flexibility - We focus on outcomes, not hours, with flexibility around how you structure your day.
- 📚 £1,500 annual learning and development budget plus 3 paid learning days.
- 🌍 Team connection - Quarterly in-person meet-ups where possible and regular virtual team days.

💝 Values
- Meaning Matters: build something meaningful with people who care.
- Go Hard and Go Home: work hard for a mission you care about, while protecting the things that matter outside work.
- Grow Faster Than the Company: we invest in people who want to grow with the company.
- Mop the Floor: extreme ownership. If you see something that needs doing, take responsibility for it.
- What boss?: our customers are the real boss. Build around their needs and experience.

Your setup

As a remote-first team, we expect team members to have access to a suitable home working setup and a reliable internet connection. This role also requires the ability to travel regularly across the UK.

Diversity & Inclusion

Pickle People recognises the benefits of a diverse workforce and strives to be an inclusive organisation. We are committed to treating everyone with dignity and respect regardless of race, culture, gender, disability, age, sexual orientation, religion or belief and we promote diversity of thought. We would appreciate your help to enable us to measure the diversity within our recruitment process. Completing this form is voluntary and the information provided will remain anonymous. Please submit your information here .