Remote Senior Media Social Specialist

Senior Media Social Specialist needs 5 years experience

- Significant hands-on experience managing paid social campaigns in different parts of the funnel, particularly across Meta and TikTok.

- Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing, and optimization.

- Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations.

- Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.

- Experience collaborating with media, creative, analytics, and data teams.

- Familiarity with social reporting and measurement tools.

Duties:

- Manage hands-on campaign execution across Meta and TikTok, including campaign setup, QA, and other duties related to ongoing maintenance and updates.

- Monitor and optimize campaign performance, including budget pacing, frequency, creative fatigue, bids, budgets, audiences, and other campaign-health indicators, proactively identifying issues and opportunities.

- Analyze campaign performance and provide actionable insights, testing ideas, and optimization recommendations that support Brand and Performance objectives.

- Partner with paid social leadership and cross-functional teams to support campaign planning, reporting validation, measurement processes, and other seasonal execution needs.

Originally posted on Himalayas