Remote Sales Development Representative

Lead Nurturing & Business Development | Remote | South Africa
Position Overview

We are looking for an experienced Sales Development Representative (SDR) to join a growing US-based commercial furniture business. This is a full-time remote opportunity focused on B2B outbound sales, lead nurturing, prospect qualification and business development .

The successful candidate will work with company-provided, enriched lead lists and engage US-based decision makers across the hospitality, events, education, religious and municipal sectors.

This is not an entry-level SDR role . The ideal candidate will have at least 3 years of B2B outbound sales experience, be confident conducting unscripted calls with senior decision makers, and be highly self-managed with the ability to manage their own pipeline and reporting without close supervision.
Requirements
Key Responsibilities

- Manage and work through company-provided B2B lead lists to generate qualified sales opportunities.

- Conduct outbound prospecting through cold calling, email, LinkedIn and SMS .

- Nurture longer sales-cycle opportunities until prospects are genuinely sales-ready.

- Qualify prospects based on business need, buying intent, timing, decision-making authority and potential opportunity value.

- Build relationships with US-based decision makers, including:

- General Managers

- Facility Directors

- Purchasing and Procurement Officers

- Parks and Recreation Directors

- School Administrators

- Church Administrators

- Event and Venue Managers

- Handle objections confidently and maintain natural, unscripted conversations.

- Identify qualified opportunities and hand them over to Territory Sales Representatives.

- Maintain accurate and detailed CRM records for all prospect interactions and opportunities.

- Follow up consistently with prospects and manage multiple opportunities through different stages of the sales cycle.

- Use sales intelligence and prospecting tools to research accounts and personalise outreach.

- Use AI tools to support prospect research, personalisation, summarisation and productivity.

- Provide regular reporting on activity, pipeline progression, qualified opportunities and follow-up requirements.

- Work independently and proactively without requiring constant supervision or prompting.

- Potentially support opportunities further through the sales process, with closing ability considered a strong advantage.

Key Performance Indicators

Success will not be measured purely by call or appointment volume.
The primary focus will be on:

- Number and quality of qualified opportunities generated .

- Opportunities accepted by the Territory Sales Representatives.

- Quality and accuracy of qualification.

- Consistent pipeline development and lead nurturing.

- CRM accuracy and documentation.

- Follow-up discipline.

- Self-managed reporting and communication.

- Ability to maintain a consistent outbound activity level.

- Contribution to revenue-generating opportunities.

Requirements
Experience

- Minimum 3 years' experience in B2B outbound sales, SDR, BDR, lead generation, lead nurturing or inside sales.

- Proven experience generating qualified opportunities for an outside or field sales team .

- Experience selling into the US market is highly advantageous.

- Experience working with longer B2B sales cycles is preferred.

- Experience within SaaS, BPO, commercial services, furniture, hospitality, events or other B2B environments is advantageous.

- Previous fully remote experience is strongly preferred.

Communication

- Fluent, professional spoken English is essential.

- Must have clear, neutral and easily understood English suitable for speaking with US-based decision makers.

- Strong telephone presence and confidence communicating without relying heavily on scripts.

- Excellent objection handling, rapport building and questioning skills.

- Ability to communicate professionally with senior business decision makers.

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