Regional Sales Manager

Job Overview:

In this remote opportunity, as a Regional Sales Manager for High Liner Foods , you will be accountable for effectively managing the food service business covering Illinois, Wisconsin & Iowa markets . The key objective of this position is to grow food service sales within foodservice distribution houses and regional operators, including, but not limited to: Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets.
Essential Duties and responsibilities

Approximately 40% of the role is dedicated to broker and distributor management, 25% to regional operator account management, and 35% to new business development and business planning.

- This position works closely with Marketing, Culinary, Procurement, Customer Service, Sales Planning, QA and eternal customer stakeholders to delivery profitable growth.

- Achieve sales budgets by selling foodservice commodities and value-added seafood products to broadline distribution and operators.

- Develop in-depth knowledge of key customers, competitors, and brokers in the Region.

- Attend food shows and conduct broker training, product cuttings, and business reviews.

- Manage and negotiate pricing and trade spend with customers.

- Complete weekly CRM and Trade Management reporting

- Collaborate with cross-functional teams, brokers, and stakeholders to ensure customer needs are met.

- Provide market and competitive intelligence from the field.

- Communicate sales forecasts.

- Accountable for tracking and managing all sales-related expenses.

Qualifications

- Bachelor’s degree required.

- 5–10 years of foodservice sales, broker network, distribution sales, or chef experience; seafood experience preferred.

- Strong understanding of foodservice sales principles, methods, practices, and techniques.

- Strategic, analytical, and independent decision-maker able to execute tactical plans.

- Self-motivated, highly organized, and driven, with excellent follow-up skills.

- Proven ability to win new business, build customer pipelines, and maintain strong internal and external relationships.

- Strong forecasting and demand planning skills; proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential

- Able to travel up to 50% during peak Lenten season.

Current employees please note: this position is referral bonus eligible! See our policy for more details.
What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

- Competitive Salary

- Heath, dental & vision coverage

- Pay for performance incentives

- Employee & Family assistance programs

- Wellness Programs

- Retirement Planning

- Supplemental Parental Leaves

- Disability Support

- Family friendly Flex policies & Summer hours

- Volunteer hours

- Learning and mentorship opportunities

- Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg, Nova Scotia , High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood . Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life , we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods , we are a people-first organization . We invest in our employees through development opportun