Regional Business Manager - UK&I North

INEOS Automotive - Built For More

Story so far

Since we started our journey to build a no nonsense 4X4, we've come a long way. We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've made our way from vision to prototype. We've secured a world-class production facility and delivery team. We've delivered Grenadiers to customers all around the world. We're building our double cab pick up, the Quartermaster.

People and Culture

Easy never changed anything. Not in manufacturing, science, engineering or energy - and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigor and humor. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we're an international team working together to challenge the ordinary.

If this sounds like you, let's talk.

Your role:

Reporting directly to the Regional Director, the Regional Business Manager serves as the primary commercial interface between INEOS and its current and future retail partners. Our retailers are at the heart of everything we do in the UK&I region and this role provides leadership and strategic direction across all areas of the retailer business, driving performance throughout the Northern Region (up to 15 Retailers), including Scotland, the North West, North East, and the Midlands.

This is a senior leadership position with full accountability for delivering business performance against plan across the North of England. Working closely with the RD , UK leadership team and wider commercial functions, the Regional Business Manager is responsible for ensuring retailers achieve objectively measurable business performance targets while supporting the ongoing growth and development of the INEOS network.

You will be responsible and lead the performance (Stock, Enquiry, Test Drive, Sales, Customer Satisfaction, Retention & other KPI’s) of the northern region and this role is fundamentally about leading retailer performance, driving commercial growth, developing strategic partnerships, and delivering measurable business results across a significant regional market.

The successful candidate will be expected to travel regularly to our retailer locations and attend key meetings at the London head office on a fortnightly basis.

Responsibilities include (but are not limited to):

Commercial Performance & Sales Leadership
- Lead the delivery of INEOS UK & Ireland objectives across the Northern Region, ensuring alignment with national business priorities and strategies.
- Achieve and exceed new vehicle sales volume targets on a monthly, quarterly, and annual basis.
- Drive retailer performance across all key metrics, including stock, enquiries, test drives, sales, customer satisfaction, retention, and profitability.
- Develop and implement initiatives that increase vehicle sales, market share, and retailer profitability.
- Identify and capitalise on territory and opportunities through the effective use of market and performance data.

Retailer Partnership
- Build and maintain strong strategic partnerships with the retailer network, acting as the primary commercial point of contact.
- Lead regular regional business reviews and performance meetings, driving accountability and commitment to key programmes and initiatives.
- Conduct dealer visits, complete detailed performance reviews, and submit comprehensive dealer visit reports.
- Audit retailer operations and standards, ensuring compliance with INEOS policies, processes, and brand requirements.
- Support the identification, assessment, and onboarding of prospective retail partners to strengthen the network.

Forecasting, Planning & Analysis
- Provide accurate weekly forecasting of registration and whol