Programmatic Marketing Consultant

Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.

The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.
Responsibilities

- Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels

- Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation

- Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy

- Improve and standardize buying workflows across display and video channels

- Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance

- Build scalable media buying infrastructure and establish programmatic best practices

- Align display and video buying with broader app acquisition and growth goals

- Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

Requirements

- 5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition

- Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management

- Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations

- Experience managing large-scale programmatic and video acquisition budgets

- Experience operating directly in-platform, not only through managed-service or agency-led structures

- Strong analytical and operational mindset with experience optimizing complex media buying programs

- Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust

- Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments

- Strong communication skills and comfort working cross-functionally

- Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership

Originally posted on Himalayas